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women in sport

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Seeing as 80 percent of young women say they feel more confident as a result of playing for their national team, why not encourage their dream to become a reality?

Boots Ireland has kicked off their three-year partnership with the Republic of Ireland Women's National Team to nurture this confidence in girls and women, and we're loving the support.

Only seven percent of the Irish population have attended a live women's sporting event, which is pretty shocking. Women in sport aren't celebrated as much as their male counterparts, which needs to change.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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According to a Boots survey, 76 percent of the Irish population believe that female sports stars should be equally celebrated, but sponsorships can help to draw in the funds needed to air the matches.

Legendary Republic of Ireland captain and Arsenal midfielder Katie McCabe announced the partnership between the national team and Boots Ireland to boost confidence in our sporty ladies.

Recent research from UEFAi found that awareness and participation in women’s football has created a powerful impact on the confidence of girls and women, with the Women's World Cup this year drawing in record numbers of viewers. The demand for women in sport is definitely there. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Irish national team is currently competing in the UEFA Women’s Championship qualifiers, kicking off this September with Ireland facing off against Montenegro.

Interestingly, one-third of women feel great about themselves while playing sport, while 31 percent of women who play sports feel happier. 45 percent feel healthier, so what's to lose?

As part of the partnership, Boots will be shining a light on the amazing role models within the Republic of Ireland Women’s National Team, who will be inspiring the next generation of female footballers and sportswomen.

Republic of Ireland Captain Katie McCabe said: “I am delighted to launch the partnership between Boots Ireland and the Republic of Ireland Women’s National Team."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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"As a team, we have a big couple of months ahead, with qualifying for the European Championships starting next month. It was great to see the women’s game get the exposure it deserves during the Women’s World Cup.”

Women's football is growing in every area; be it commercial, participation and performance. Our gals are going from strength to strength, and we owe it to them to support the team.

Boots Ireland hopes to encourage more women and girls to get involved in the great game by watching, supporting and playing football, whilst feeling good too.

Feature image: Instagram/@katie_mccabe11

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According to research from Nielsen, 63 percent of people want to see Ireland's sportswomen honoured as national heroes in the same way as sportsmen.

Irish journalism focused on women in sport is in dire need of improvement, and today Investec has launched it's inaugural 20×20 Media Awards to recognise excellence in this field.

The 20×20 Nielsen Sports Study found that just a shocking three percent of print and four percent of online coverage was dedicated to women’s sport in Ireland: it's time for improvements.

The Federation of Irish Sport presented Investec as a sponsor for 20×20 in order to provide more support for women in sport.

Greater cultural recognition is one way to start; broadcast, print and online journalists are being invited to submit entries on women in sport to it's latest awards competition.

Investec has curated an expert panel of judges for their 2019 Media Awards;

Anna Kessel as chairwoman; Mary O’Connor, CEO of the Federation of Irish Sport; Michael Cullen, CEO of Investec; Sarah Colgan, CEO of  Along Came A Spider and 20×20 co-founder and Gordon D’Arcy, former Irish International rugby player.

Nielsen Sports were commisioned by 20×20 to monitor media coverage of sport, which resulted in quite discouraging statistics. 

20×20 has estimated television coverage of women's sport is less than 12 percent, and 59 percent of Irish people believe that the media should do more to promote female sport.

57 percent of people want to see equality in female and male sporting role models in the media, and 63 percent of the public would love to see Irish women being given the same 'national hero' status as men.

Anna Kessel, chairwoman of Investec 20×20 Awards said: “In celebrating women's sports journalism the Investec 20×20 Media Awards are sending out a very powerful message: women's sport is amazing, and of value."

"For every sports editor who's ever wondered if it's worth covering; to every coach who questioned whether girls needed encouraging, and to every sports’ governing body deliberating over how much to invest in their female athletes this year, this initiative makes it clear: women's sport matters."

The objective of 20×20 is to increase the level of coverage of women’s sport across media by 20 percent by the end of 2020, according to its founder, Sarah Colgan.

Gowan girlos, you deserve a medal. Like Katie Taylor-sized medal. Multiple medals, actually…

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