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New guidelines of been released by the British Board of Film Classification (BBFC) to reflect the public audience's changing views on sexual content and violence.

Research shows that a surprising 95% of teenagers have been calling for stronger classification on media, with the youth especially worried about watching fictional scenarios which could realistically occur in their own lives.

The BBFC are implementing alterations which sees movies depicting rape and sexual violence as rated 15 rather than 12A.

Keira Knightley's famous period drama The Duchess, which was classified in the 12 category at the time of release, would now be considered as 15 under the new guidelines as a result of the rape scene.

In the study involving more than 10,000 people, 97% of parents as well as young people are asking for stricter guidelines for online content and tougher classification.

David Austin, BBFC chief executive, said: “Over the last five years the way we consume film and video has changed beyond all recognition. That’s why it’s so important that there is consistency between what people watch on and offline."

Austin continued; “The research shows that parents and teenagers want us to give them the information and guidance that they need to view what’s right for them."

“We are updating our standards around depictions of sexual violence and very strong sex references to reflect changes in public attitudes," he continued.

Since 2014, British views of sex have consistently transformed and progressed with the times. Audiences now want higher classifications for sexual content.

BBFC claim that “the language of pornography” and strong sexual references are also expected to gain an 18 certificate.

The BBFC maintain that audiences are more tolerant of violent content than other potentially troubling material, according to their research, which is worrying.

Austin added: “We’re here to listen to what people want, which is why they trust our age ratings. So it’s encouraging to know that we’ve been classifying content in line with what people want and expect when it comes to difficult themes around credible real-life scenarios."

“We also know that people are more comfortable with issues such as action violence," he concluded. The guidelines will be officially released on February 28.

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Victoria's Secret have been at the forefront of a debate on body diversity in recent weeks. 

The spotlight focused squarely on the brand, after comments made by creative director Ed Razek, who said they weren't willing to cast plus-size or transgender models in this year's show in order to maintain the 'fantasy' aspect of the show. 

Victoria's Secret later said that they were perfectly happy to cast a transgender model in the show, and that transgender individuals were always welcome to come to castings, but that it just hadn't happened yet. A few weeks after the scandal, the show aired on December 2nd – to it's lowest ratings ever. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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According to Entertainment Weekly, it garnered 3.3 million viewers for the 2018 show.

This is compared to 5 million last year, an almost 25% drop. 

However, the show's views have dropped steadily in the past few years, so it is unclear whether this is due to a boycott following Razek's comments. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Another aspect that could contribute is the fact that there was a heavy saturation of sneak peeks at the show via social media. 

In previous years, the final show was a well guarded secret, with looks from the show being kept under wraps until the airing – however with the likes of Instagram models who walk in the show and attendees alike are able to share snippets of the show weeks ahead of the air date. 

Did you watch the show? 

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Kylie Jenner's biopic docuseries Life of Kylie, has to be one of the most hyped upcoming TV shows of the year.

Despite all of the excitement over the show, the pilot episode received mixed reviews from Kardashian fans. 

The lukewarm reception to the show saw it branded as 'boring' and 'fake.'

However, momager Kris Jenner has offered some evidence which shows that the show has actually been very successful when it comes to views, especially among young people.

The docuseries is the highest rated show of that category of 2017.

The series premier also garnered 36 million social media mentions across social media, which is pretty darn impressive.

 

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'Now THIS is the kind of email I love to read from our network on a Friday afternoon,' Kris said, sharing a screengrab of an email from network bosses.

'Congrats @kyliejenner and the entire crew and team!! We appreciate all of you so much.'

Whatever fans say about the show, clearly the hype has piqued public interest. 

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