The Victorias Secret Fashion Show 2018 had it’s lowest ratings ever

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Victoria's Secret have been at the forefront of a debate on body diversity in recent weeks. 

The spotlight focused squarely on the brand, after comments made by creative director Ed Razek, who said they weren't willing to cast plus-size or transgender models in this year's show in order to maintain the 'fantasy' aspect of the show. 

Victoria's Secret later said that they were perfectly happy to cast a transgender model in the show, and that transgender individuals were always welcome to come to castings, but that it just hadn't happened yet. A few weeks after the scandal, the show aired on December 2nd – to it's lowest ratings ever. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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According to Entertainment Weekly, it garnered 3.3 million viewers for the 2018 show.

This is compared to 5 million last year, an almost 25% drop. 

However, the show's views have dropped steadily in the past few years, so it is unclear whether this is due to a boycott following Razek's comments. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Another aspect that could contribute is the fact that there was a heavy saturation of sneak peeks at the show via social media. 

In previous years, the final show was a well guarded secret, with looks from the show being kept under wraps until the airing – however with the likes of Instagram models who walk in the show and attendees alike are able to share snippets of the show weeks ahead of the air date. 

Did you watch the show? 

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