HomeTagsPosts tagged with "Maybelline"


It may have just been Bella Hadid's birthday, but it's big sister Gigi who is stealing the limelight with her exciting new announcement. 

Taking to Twitter, the Victoria's Secret model has told the world that she will soon be revealing her new makeup collaboration with Maybelline.

Gigi X Maybelline is about to drop, and we're dying to see it. 


A post shared by Gigi Hadid (@gigihadid) on

According to the model's Insta declaration, the collection has been a year in the making, so we're hoping that that means it will be bursting with a variety of different products. 

'A year in the making.. #GIGIxMAYBELLINE COMING SOON,' she captioned the post. 

The snap shows her posing with a number of Maybelline products, including a large range of lipstick shades and a rich, warm-toned eyeshadow palette. 


A post shared by Maybelline New York (@maybelline) on

Maybelline have also been leaking sneak peeks at the collab over on their Instagram. 

From what we can glean from the quick videos, the collection will definitely be playing host to a signature Gigi red lippie, as well as a peachy blush and some nude lip colours. 

The collection is set to drop on October 21, and we're counting down the days. 



Not content with dominating the world's of fashion and modelling, Gigi Hadid has announced that she is officially branching out with the launch of her own makeup collection.

The US super model took to Instagram to tease the new range of cosmetics, which were created in collaboration with Maybelline New York. 


A year in the making.. #GIGIxMAYBELLINE COMING SOON. @maybelline 

A post shared by Gigi Hadid (@gigihadid) on

Assuming that the products in the photo are a taster of what's to come, it looks like the collection will include a number of lipstick shades ranging from subtle nudes to bold purples, as well as smokey eyeshadows, colourful eyeliners and compact makeup brushes.

Maybelline also shared a number teaser videos informing fans to 'get ready' for the upcoming release.



A post shared by Maybelline New York (@maybelline) on

While no release date has been confirmed, fans are excited at what's to come.

We'll keep you posted as soon as we know more.



We, along with the rest of the world, LOVE the new Wonder Woman movie.

Gal Gadot is our newest girl crush and style inspo, showing us that you can look super chic on the red carpet while wearing flip flops.

So it's no surprise that Wonder Woman merch seems to be taking over the world, from clothes, to posters, to Lego.

Now, according to @makeupworldnews, it looks like Maybelline are set to release a Wonder Woman themed make- up collection. 

The Instagram page has all the latest beauty trends, news and reviews, so we are pretty hopeful.

For now, the page says that the collection will only be available in Italy, but as we are sure it will be a success, we are crossing our fingers that it will be released to the rest of Europe before too long.

The collection will include: matte liquid lipsticks in several colours, Collosal Big Shot mascara and Wonder Woman colour themed nail polishes, and it all comes in a super cute Wonder Woman case.

It looks so fab, we will certainly be keeping our eyes peeled so we can get our hands on it as soon as possible.

We cannot wait to create some fierce Wonder Woman inspired looks!


A few months back, Cover Girl named their first ever male ambassador, and now Maybelline have followed suit.


Feelin like a rich, pearl draped, woman in this outfit … just ignore the sneaks  Can't wait for this shoot to be out!

A photo posted by Manny Gutierrez (@mannymua733) on

Manny Gutierrez has been named as the new face of Maybelline Cosmetics, and for GOOD reason. 

With over three million followers on Instagram, Manny has become something of a makeup guru in recent months. 

Manny posts tutorials on YouTube, where two million people have subscribed to his channel since 2014. 


Sexy Silver Daddy NEW YEARS EVE MAKEUP TUTORIAL is now up on my channel! Link in my bio  check it out my loves!

A photo posted by Manny Gutierrez (@mannymua733) on

The MUA will star in Maybelline's "That Boss Life" campaign which promotes the brand's new mascara, alongside fellow Insta-famous beauty star Shayla Mitchell. 


Come to Daddy 

A photo posted by Manny Gutierrez (@mannymua733) on

Congrats Manny, keep slaying! 



Whether or not you’re a fan of the Kardashians you have to admit the girls do know a thing or two about makeup.

So it’s super exciting to hear that Khloe’s a fan of Maybelline’s super affordable Volum’ Express The Falsies Mascara in the shade Extra Black.

According to Marie Claire, the reality star revealed on her app: "When it comes to mascara, more $$$ doesn't always mean more volume or length” before claiming that celebrity makeup artist Joyce Bonelli “beats” her lashes with the drugstore product.

Since the mascara retails at just €11.99 and is available in Boots stores and online, could you really go wrong?



We are girls and we love make-up. SHOCKER. And we will therefore take any opportunity to discuss make-up in detail because make up what makes us happy. 

Whether you are all about the packaging or swear by your go-to foundation, we all have our favourite brands for many, usually very specific, reasons. 

But how did MAC become MAC? And what benefit is there to be had from Benefit? Oh and just WHO is the Essie behind Essie?

Do we have you wondering? Well wonder no more. 


NYX Round Case Lipstick in Electra, €xx


The glorious Nyx was named after the Greek goddess of the night. Nyx (the goddess that is) symbolises beauty and power (of course).

Touché, Nyx.


Essie Nail Polish in Play Date, €9.99, Boots


The Essie behind Essie is none other than the company’s founder, Essie Weingarten. Having set up her company in 1981, Essie is a pretty impressive business woman.

Essie cosmetics was sold to L'Oréal ensuring business success for the foreseeable future.

You go girl.

​Maybelline New York

Maybelline Fit Me Foundation, €11.99, Boots


In 1915, Mabel Williams mixed coal and Vaseline together and applied her concoction to her lashes and brows, making them look fuller and darker.

Yep, you guessed it! She was one of the first people to create mascara as we know it.

Inspired by her creation, her brother set up Maybell Laboratories and eventually changed the name to Maybelline.


MAC Studio Finish Concealer Due, €31.50 


MAC was founded in Canada in the eighties and was originally intended to be marketed solely towards make up professionals.

As a result, MAC simply stands for Makeup Art Cosmetics


Lancôme Soothing Moisturising Cream, €52.50 


This cosmetics brand was named after… a castle?

The founder of the company named his new venture after a French castle called the Château de Lancosme that he had visited on his holiers.

Yellow flowers that were seen growing in the castles gardens served as the inspiration for the brands' iconic flower emblem.


Shiseido Perfect Mascara Full Definition, €27, Boots


​Shiseido is one of the longest running cosmetics brands in the world having been founded in 1872.

The name comes from a Chinese book entitled I Ching (that’s the Book of Changes to you and me). This ancient and historic manual is one of the oldest of the Chinese classics.

The word shiseido itself comes from a passage in the text that means: "Praise the virtues of the great Earth, which nurtures new life and brings forth new values."


Benefit Benetint Lip and Cheek Colour, €34.50 


Benefit cosmetics started out as a beauty boutique called The Face Place which was opened by the Ford sisters in the seventies.

As the store originally focused solely on make up products that would tackle common problems and blemishes, it would make sense that the brand eventually became Benefit

As in beneficial cosmetics, geddit?! 


Cosmopolitan and Maybelline held their second annual Fun Fearless Life conference at the weekend, where Cosmo gals give tips, tools and more to help young women supercharge their life. 

One guest speaker was Amy Cuddy, a social psychologist and power posing expert, and she revealed how looking down at your phone is just one of the many postures that make you seem less confident. 

It may seem like a harmless habit that ALL of us are guilty of (am I right?!), but it could actually be affecting your career and sense of courage. 

According to Amy, hunching over your phone is one pose you should definitely avoid. "Not only is this pose hurting you physically, but it's also making you less assertive," she said. 

Watch the video for more insight into power poses and how to improve your confidence with your posture. We're seeing major power moves ahead, ladies. 



**Competition closed**
Winner: Sarah Jane Quinn

It’s competition time again and we have a great one for all you beauty buffs.

To be in with a chance of winning this collection of Maybelline treats including the new Baby Lips Dr. Rescue balm, simply follow us on Instagram.

You can also add extra entries by following us on Twitter and liking us on Facebook.

Good luck ladies!



It’s been one long, cold winter – and even though it’s technically spring now, our lips are still feeling the pinch!

Nobody likes dry, chapped lips; quite often they are sore and make putting on your favourite lipstick next to impossible.

Maybelline’s Babylips Dr Rescue come in three stunning shades and are designed to help heal chapped lips with soothing eucalyptus and cooling menthol.

Available in muted Too Cool, cutesy Just Peachy and sweet Coral Craze, the new addition to the Babylips family will ensure your lips stay hydrated, plump and balmed whilst caring for any dryness for up to 12 hours.

Babylips Dr Rescue can also be worn under your regular lipstick to give your lips that much needed TLC and healing that normal lipstick may not give. 

So, let's kiss winter goodbye once and for all with smooth, poutable lips!

Babylips Dr Rescue are on sale now from Maybelline retailers nationwide for €4.69. 



Maybelline have your eye and brow games sorted this season, with the launch of two brand new products: the Master Graphic Eyeliner and Brow Satin tool.

It’s all about super bold lids with the Master Graphic Eyeliner, which promises fierce graphic eyes in one single stroke.

As the brand’s very first tri-angled tip liquid liner, this new makeup must-have gives thick, bold lines with a sharp edge and super-resistant finish.

Maybelline's latest product in liner technology goes hand-in-hand with the launch of their new Brow Satin tool, which vows to create your ultimate “wow brow” in two simple steps.

Brow Satin operates using a tinted velvety fixing gel to shape brows and fill gaps, as well as a super soft powder that defines the brows and sets them in place.

Available in four shades, and with zero budging, Brow Satin promises fuller, ultra-youthful brows that will impress.

Maybelline’s Master Graphic Eyeliner and Brow Satin both retail at €8.29, and are available now from all good stockists.



Odette took a trip to her local chemist to pick up an eye palette on budget. The one she took home…Maybelline’s ‘Big Eyes by Eye Studio’.

Watch as our beauty expert shows just how amazing this little palette is and it just might become a permanent fixture in your handbag!


S! TV’s Beauty Expert Odette reviews Maybelline’s SuperStay Better Skin foundation.

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