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Makeup FAIRY


This week, Joanne Larby, otherwise known as The Makeup Fairy, came under fire once again from Blogger's Unveiled, after the influencer told her followers that her new product releases with Glam Fam Cosmetics were cruelty free and PETA approved. 

The products were not listed on PETA's prescribed list of companies which are cruelty free. PETA also told Evoke.ie that the products we're not in fact PETA approved. 

Joanne posted to Instagram today to respond to the criticism, after BU used their 170k platform to call her out. 


A post shared by Joanne Larby (@makeupfairypro) on

'It saddens me greatly to have loyal fans think I would collaborate on something that involved testing on animals. I’m happy to clear a few things up to give some of you piece of mind so there’s no confusion. 

'@glamfamcosmetics_ is an Irish brand that I have collaborated with on two products so far. It is not my brand, it’s a brand I’m heavily involved with. Therefore any additional products outside of my Illuminating Drops and Intense Cream Shadows are not my products, they are part of an expanding line. The brand is made in the EU where it is illegal to produce anything that is not cruelty free.'

'We (I work with a team) applied for PETA approval to obtain a certified listing and hoped to have it in time for when we reach shelves; the process is lengthy, and please bare in mind we are not on shelves yet.'


A post shared by Joanne Larby (@makeupfairypro) on

'I was under the assumption that you could obtain immediate PETA listing when you are cruelty free hence mentioning, and for that I’m very sorry if there was any misunderstanding.'

'It’s more prevalent than ever in this industry that something quite simple can be manipulated to look worse than it is. The main thing here is animals were not harmed in any way when creating my products, bar unicorns who willingly gave me their magic dust,' she finished.

Justice for unicorns, we guess?



Joanne Larby took a number of weeks off her social media platforms, after being called out by digital behemoth Bloggers Unveiled. 

The page, which has 133,000 followers and growing, identified a number of practices of Joanne's that they felt were unsavoury. 

The Make Up Fairy has returned to her Instagram platform, with a statement regarding her absence. 

'As many of you are aware I’ve been offline for the past couple of weeks. During this time I’ve had the chance to reflect on the whole scenario and I’ve asked myself what I did to deserve what happened.'

'In terms of the hate campaign that ensued the answer is nothing, purely because receiving messages from strangers telling me they hope I kill myself or end up on the dole and involving my family is not acceptable,' she began, in a lengthy caption. 

While she condemned the actions of those who sent her abusive messages online, she did acknowledge that some of her actions merited criticism. 


A post shared by Joanne Larby (@makeupfairypro) on

'HOWEVER did I deserve to be called out on certain things? 100%. I’ve actually been really humbled by this whole experience and gained a huge amount of knowledge.'

'I hold my hands up to making mistakes, I have plenty of flaws, I’m human and I’m always learning. The balance between business woman and brand isn’t always easy, but sometimes you just have to bring it back to basics and I would like to say sorry.'

'I’ve listened to your constructive comments, which I’m very grateful for because I’ve learnt a huge amount about myself, my strength and my wonderful followers who don’t believe everything they see or read online.'


A post shared by Joanne Larby (@makeupfairypro) on

'My content is about enjoying life, trying out new hobbies, finding balance in terms of health and mental wellness. I’m passionate about beauty and fashion and inspiring women to take strength from shitty situations.'

'You’ll catch me in real life most likely laughing confidently with no make up on and online in front of 150,000 people I feckin’ love a filter. Huge big hug to those of you who have continued to support me,' she finished. 

Bloggers Unveiled reposted her Instagram caption, asking her followers to have their say in the comments section, as she claimed that followers of The Make Up Fairy who were asking questions were being blocked. 

'Do you guys think this post is an adequate explanation and a considered apology for how she has treated her followers, or is it just more of the same?'