Joanne Larby took a number of weeks off her social media platforms, after being called out by digital behemoth Bloggers Unveiled.
The page, which has 133,000 followers and growing, identified a number of practices of Joanne's that they felt were unsavoury.
The Make Up Fairy has returned to her Instagram platform, with a statement regarding her absence.
'As many of you are aware I’ve been offline for the past couple of weeks. During this time I’ve had the chance to reflect on the whole scenario and I’ve asked myself what I did to deserve what happened.'
'In terms of the hate campaign that ensued the answer is nothing, purely because receiving messages from strangers telling me they hope I kill myself or end up on the dole and involving my family is not acceptable,' she began, in a lengthy caption.
While she condemned the actions of those who sent her abusive messages online, she did acknowledge that some of her actions merited criticism.
'HOWEVER did I deserve to be called out on certain things? 100%. I’ve actually been really humbled by this whole experience and gained a huge amount of knowledge.'
'I hold my hands up to making mistakes, I have plenty of flaws, I’m human and I’m always learning. The balance between business woman and brand isn’t always easy, but sometimes you just have to bring it back to basics and I would like to say sorry.'
'I’ve listened to your constructive comments, which I’m very grateful for because I’ve learnt a huge amount about myself, my strength and my wonderful followers who don’t believe everything they see or read online.'
'My content is about enjoying life, trying out new hobbies, finding balance in terms of health and mental wellness. I’m passionate about beauty and fashion and inspiring women to take strength from shitty situations.'
'You’ll catch me in real life most likely laughing confidently with no make up on and online in front of 150,000 people I feckin’ love a filter. Huge big hug to those of you who have continued to support me,' she finished.
Bloggers Unveiled reposted her Instagram caption, asking her followers to have their say in the comments section, as she claimed that followers of The Make Up Fairy who were asking questions were being blocked.
'Do you guys think this post is an adequate explanation and a considered apology for how she has treated her followers, or is it just more of the same?'