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fur free


Great news for animal lovers and high fashion fans. 

This season, London has become the first main fashion week to eliminate real fur from the catwalks. 

According to a survey carried out by the British Fashion Council, none of the designers showcasing their pieces intend to use fur. 

Image result for catwalk

PETA urged the British Fashion Council to make the move, saying: 'Nowadays, the majority of people wouldn’t be seen dead in fur.'

'Our poll of designers with a show or presentation at the February 2018 London Fashion Week revealed that 95 per cent – including Burberry and Mulberry – didn’t use fur in their autumn/winter 2018 collections.'

'Many top international designers – including Stella McCartney, Vivienne Westwood, Calvin Klein, Gucci, Armani, and others – are 100 per cent fur-free.'


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Fashion Weeks the world over have always had anti-fur protesters staking out the event spaces. 

Perhaps the other major fashion weeks will now take heed? 



At a time where we can easily replicate animal skins and furs without harming animals, the question still lingers as to why high-end fashion brands would choose to contribute to a cruel industry like fur farming. 

Luckily, it seems that the tides of change are turning, with brands like Gucci and Michael Kors recently pledging to ditch fur. 

Now, haute couture house Versace is following suit. 

Today, head designer Donatella Versace announced that the coveted brand is losing their misguided love of fur, and is going fur free. 

Speaking in an interview, she said: 'Fur? I am out of that.

'I don’t want to kill animals to make fashion. It doesn’t feel right,' she told The Economist's 1843magazine.


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Previously, Versace has included fur in many of its high-end designs. 

'I think it’s the responsibility of a designer to try to break rules and cross barriers,' Donatella said, in a previous Instagram caption. 

Here's to a more ethical future for the fashion brand. 



Here at SHEmazing HQ, it goes without saying that we are seriously against animal cruelty. 

For this reason, we were delighted to hear that one of the most coveted designer brands was eradicating real fur from its collections. 

Gucci, which has to be the most popular label of 2017, is ditching real fur for good. 


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Many of Gucci's most iconic looks, from the Princetown loafer to their selection of €38,000 mink coats, carry animal furs, so this is a change for the brand. 

Going fur-free is part of Gucci's new commitment to become more sustainable and friendly to the earth. 

'Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability,' said President and CEO Marco Bizzarri.


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'Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals.'

Gucci intends to be totally fur-free in 2018. 

Feature image:  Instagram / butikluxurybrands