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The beautiful people at Iceland have heard the hungry cries of the vegans.

The supermarket has just announced an exciting new range of meat-replicating’ plant-based foods, following the success of It’s No Bull Burger. 

If you don't know what a No Bull Burger is – YOU HAVEN'T LIVED. 


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The news keeps getting better, as Iceland has rolled out the 13 new vegan products in 24 stores around Ireland, today. 

Our mouths are already watering at the sounds of No Porkies Chorizo (the first meat-replicating chorizo, I'll have you know). 

No Chick Chunks, and No Bull Asian Burgers are also on the menu, which includes wheat protein seasoned with Asian spices – for all those vegan gains, baby!


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Iceland's plan behind this new line was to give people an option to cook like they would meat, but to get in all those plant-based foods without sacrificing the taste or texture.

This new vegan range is a part of Iceland’s innovative pledge, which will see the removal of palm oil from their own food labels by the end of this year. 

It's a serious win-win!


If you're the type to take pictures of your food before you eat it (go on, you know you've done it once or twice) then you're food could actually turn out tastier.

We all know Instagram is filled with #foodporn shots, but science has actually proved that it's better to take a sneaky shot before eating it.

According to the Journal of Consumer Marketing, the time you take to snap your picture provides a momentary pause in consumption which "increases the savouring associated with consumption of pleasurable foods."

So basically, if you take a photo of your food, it (obvs) takes longer to start eating it. Therefore, you'll want it more and your brain will trick you into thinking it's tastier than it actually is. 

New York Magazine reports that the research was revolved around three different studies which involved 120 participants.

Ah, that's good enough for us. Get grammin' people. 

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