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It's an age old argument – which comes first, the toner or the moisturiser? 

It can be tough to get a clear answer, after all, toner closes your pores, so how can your moisturiser penetrate, but if you moisturise first, will your toner not wipe away the moisture? It's a tough world of skincare out there. 

However, there is an actual order in which you should be applying your skincare products, and we have the details after some extensive research into far flung corners of the beauty community.  

Okay, this could be bad news for low-maintenance girls, but you do have to adjust your morning routine and evening routine, they're slightly different. Here's the layout for morning and evening, and some tips from our beauty team and experts combined on what you should be using:  



1. Cleanser:

First things first, that makeup has got to come off. Using a rich cleanser in the evening can help budge stubborn foundation, and start the removal process of eye makeup – Liz Earle's Hot Cloth Cleanse and Polish Cleanser is a favourite and a classic – your mum probably uses it, you're going to want to use it, and so will generations after you. 

You might think that's the end of the cleansing, but oh no my friend, there is more to come. A double cleanse is essential to avoid any build up of dead skin or makeup particles. If you have sensitive or easily angered skin, a gentle cream like Cetaphil will do the trick for the second cleanse, getting rid of any residue from the first cleanser and the last layer of grime from open pores. Cetaphil in particular works with the intention of not disturbing your skin's natural cycles, 'gently removing what your skin doesn’t need, without stripping away the skin’s natural protective oils, and without disturbing the skin’s natural pH balance.'

A specific eye makeup remover can help you avoid the dragging motions from cotton pads that create premature wrinkles. Dermalogica's Soothing Eye Make-Up Remover is totally oil and alcohol free, and actively dissolves makeup, rather than you having to wipe at it until it come off. 


Toner finishes off the cleansers job, but you can get multi functioning toners that serve an additional purpose. If you have acne-prone skin, a toner with added Glycolic Acid is a must. It's the holy grail ingredient for eliminating dead skin cells to reveal brighter, new skin. Despite Deciem's recent drama, The Ordinary do an effective Glycolic Acid 7% Toning Solution that has been raved about by bloggers and beauty editors alike. 

2. Serum: 

Regardless of type, from Kiehls Midnight Recovery Concentrate to Sunday Riley Good Genes, you want to apply your serum early on in the skincare process, so your skin can really soak up the good stuff. Pro tip – never rub serums in to the skin, pat them on. 

3. Eye Cream: 

Most people end up using their eye cream as the last step on the road to sleep-ville in their night time beauty routine, but much like serums, these thin creams need to go straight on to skin without a barrier to work their best. Dermalogica's new Stress Positive Eye Lift is a high performance eye cream that targets visible signs of stress around he eyes – seriously, thank you Dermalogica. 

4. Blemish treatment:

This one is optional for those abundant in blemishes. Apres-toner is the time for spot treatment, and if you're someone who rarely gets spots and one lone ranger has just erupted, then lucky you, you get to just add a dash of Sudocreme and be on your way. 

However, if you're truly blemish prone, we prescribe something a little stronger. The Ordinary's Salicylic Acid 2% Solution is used directly on spots as a specific treatment, and this stuff works. Alternatively, if you used to have blemishes and have been left with redness or discolouration, opt for the Iluma by Image Skincare Intense Lightening Serum. It's lightweight, so wont clog your pores, and uses botanicals to brighten and correct skin tone to promote a clear complexion. 

5. Night Moisturiser:

If you're spot-prone, a heavy moisturiser isn't going to do much other than up your spot count, but some French Pharmacy magic should do the trick – Embryolisse Lait-Creme Concentre is a light multi-functioning moisturiser that can double up as a primer to protect skin under heavy makeup. 

However, for a big boost of moisture, go for the Trilogy Vital Moisturising Cream, which has the now-coveted ingredient Marula Oil for moisture, along with rosehip oil to decrease inflammation. It also absorbs in record time, so you can move on through your routine quickly. 

Now, how you apply this step is important. Recently, there has been a surge in popularity for jade rollers. According to the gorge skincare experts at Ria Organics, jade rollers are an age-old non-invasive beauty tool that offer a calming facial massage. Jade rolling encourages lymphatic drainage and your body’s own natural detoxification processes which brightens and de-puffs the skin.

It also boosts the circulation of blood flow beneath the skin to give you that sought after ‘glow.’ The increased blood and lymph flow helps renew skin and can help improve skin tone and smooth fine lines. Jade rollers also help your moisturizing products penetrate more deeply into the skin – at the moment, Ria Organics are including a Jade Roller in their Luxury Gift Set.

It's at this point that you can incorporate a facemask once a week or so – currently, the Seoulist Beauty Correct and Calm Instant Facial, from the brand's Head-To-Toe-Glow Box, is a favourite for calming minor breakouts and hydrating skin. If you prefer your masks from a pot rather than a packet, Lush's Don't Look At Me is great for light exfoliation and softening. 


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6. Face Oil:

Another optional step, a face oil comes in dead handy for women of all skin types, not just dry. All of Sunday Riley’s oils are exceptional,everyone raves about their LUNA oil, but those with oily skin should make U.F.O. (Ultra-Clarifying Facial Oil) their first purchase from the pricey but worthwhile brand.  

Plain old rosehip oil is also a favourite of many, and you can pick up a bottle of the cold-pressed oil from most health shops. However, if you want one specifically formulated and bottled by a skincare company, you can nab it from The Ordinary, who describe their 100% Organic Cold-Pressed Rose Hip Seed Oil as being rich in Linolenic Acid and Pro-Vitamin A, able to deliver an array of anti-ageing and photo-ageing benefits, as well as visibly improving other skin conditions. 


Your morning routine should be much more pared back than your night time routine, and include products that can work wonders under makeup, if you're a fan of a full face. 

1. Cleanser:

Cleansing in the morning is vital to remove any oil buildup or debris and dirt from your pillowcases or bedding ( P.S get a silk pillowcase, it will change your life and your skin), and a cleanser with added benefits is a good call so that additions can be working away under your makeup all day.  Eminence Organic Skincare have a dermalogicaly diligent Acne Advanced Cleansing Foam, which includes encapsulated salicylic acid to penetrate pores and prevent clogging, It's also a liquid to foam cleanser, so it's nice and refreshing in the morning. 

2. Toner:

Pre-makeup, you want a light but mattifying toner, so your skin stays shine-free all day. In the morning, you just need a light spritz of toner rather than a deeply bathed cotton pad. Avène Cleanance Mat Mattifying Toner is a great one for brightening a dull, morning complexion and it manages your skin's sebum production throughout the day. 

3. Moisturiser: 

It's important that you skin gets a dose of moisturiser throughout the day, and the ultimate double act is a day cream with built-in SPF. However, it also has to be light enough that it can sit under your makeup and not interfere with primer and foundation application. 

Image Skincare has an epic Prevention + Daily Hydrating Moisturiser with an SPF of 30, which we should all be wearing regardless of climate or season. If you need something richer, or are going makeup-free, Ria Organics Energising Day Cream combines avocado and rosehip oil (that key ingredient once again) along with Vitamin E and C, and hyaluronic acid, to plump, smooth and nourish the skin. Dont forget to use your jade roller for this step.


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Your eyes are the windows to the soul, so keeping them looking fresh is a must. You can use the smaller end of your jade roller to pat your eye cream into your under eye area, or lightly tap with your ring finger. 



The Ordinary fans can breath a sigh of relief, as according to an Estee Lauder spokesperson, the brand will soon be back to normal. 

Estée Lauder brought an injunction against Deciem founder Brandon Truaxe after he utilised the company's Instagram to halt business and upload some cryptic captions accusing 'almost everyone at Deciem' of being 'involved in a major criminal activity.'

 Estée Lauder made an investment in Deciem in 2017,  becoming a 28 percent minority shareholder. 



Something bizarre has happened in the beauty industry, leaving us connoisseurs of The Ordinary with major anxiety.

Brandon Truaxe, founder of Deciem, posted a video to Instagram which clearly shows the business owner in distress.

With tear-filled eyes, he shakily announces that his company “will shut down until further notice, which is about two months”.

“Please take me seriously”, he urged. Brandon gestures to two men he claims are employees of the company in the car with him.

“Almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes.”


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Brandon appears to be anxious and upset in his footage, where he went on to say that he has “been made fun  of as a porn actor and a f—in drug dealer.”

The video was shared to the brand’s main Instagram account and was accompanied by a nonsensical caption that seems to be accusing well-known Hollywood stars for being involved in whatever is going on.


Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.

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He then ended the video saying, “For 13 years, it’s all ending now.”

This video comes after many recent unusual behaviours by the CEO. 

Brandon took over the company’s social media accounts in January, and since then has been announcing all his business decisions to the public, including reasons behind legal battles and severed ties with other brands.


My partners, Andrew and Leonard — I’m sharing our exchange from April 5, 2018 here for three reasons: 1) to offer a reminder to your team, to our team and to our audience that we respect each other’s values despite any differences; 2) to offer more context to our audience with respect to the brotherly notes Leonard and I exchanged on this very date — a note I shared earlier on here, and one whose context would be incomplete without this post; 3) to remind all of us that DECIEM’s values are rooted in transparency, “… and responsibility, not just in the world of beauty, but around the world”, and these values will guide our communication unconditionally during the weeks and months ahead of us. — I ask for your kind respect, especially if and when your values may conflict with ours — the same respect that I and we have always offered you and will always offer you. Our partnership offers immense pride and meaning to me, because Estée Lauder Companies Inc. represents a forever-living reminder to our world that the unconditional courage of entrepreneurs like Estée is the very reason that all of us in the world of beauty and around the world enjoy the gift of beautiful products that would otherwise not exist. —— [[ The words within quotation marks are those of Horst M. Rechelbacher (1941 – 2014), founder of your brand, @aveda. Horst changed the world like no other entrepreneur, by introducing the world to aromas that were and will forever be so unfamiliar, yet so very beautiful. My educated speculation is that the monetary recognition for this world-changing brand was approximately 15% of that paid for your brand, @toofaced. I’m confident your team calculated this recognition fairly, but the non-monetary value of remembering a founder is one that I felt that Aveda did not offer Horst by not reminding our world of the beauty of Horst when he passed away in 2014. ]] — I love you, Leonard — because you support entrepreneurship and because you referred to me as the “brother” you “never had”. -Brandon

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He then fired his longtime co-partner Nicola Kilner in February after questioning her loyalty.

An investigation ensued after scathing Glassdoor reviews from previous employees accused Brandon of unfair treatment, including verbal abuse, during their time at the company.

The owner uses Instagram to call out any of haters’ negative comments and broadcast his response back to the them. One of the big fish he fried was Estée Lauder, screenshotting emails of his disagreements with them.

Brandon has always prided Deciem’s policy of transparency, so perhaps this is his attempt to prove that openness.

While the Deciem site itself is down, sub-brands like The Ordinary have not had reports of any issues.

People on social media have said their online orders have been unaffected.

However, according to a leaked email by Cosmopolitan UK, Brandon sent out a massive email to all of his employees, ordering immediate shutdown of  all UK stores (with the exception of the Spitalfields branch) or face termination.

UK stores have refused to answer the phones, so it is unsure if they have adhered to his orders yet.

But for now The Ordinary seems to be alright. Many are stocking up on its products while others are afraid to order anything at all.

Brandon has not commented since his video, but we will keep you updated with what happens next.