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sustainable fashion


Fast fashion brands have a bad name when it comes to sustainability. 

The fashion industry is one of the worst for our environment, as we move as a society that one wore and repaired a small number of clothes that made up an entire wardrobe, to one which expects a brand new outfit for every event. 

To counteract the negative environmental impacts that online retailer's increased output produces, some are stepping up to trailblaze a change – and Boohoo is leading the way. 

The online brand is taking a step towards sustainability with a new project – a range of t-shirts made of recycled materials.

The t-shirts come in classic, plain black and white, or with an environmentally friendly statement. 

The t -shirts are also made with a recyclable label and packaging, the first steps towards boohoo offering their customers more sustainable options.

'The boohoo Group acknowledges its responsibility to educate our consumer on fashion sustainability,' said  

'The recycled tees are just the first step to creating a sustainable offering to our consumer.' said boohoo CEO Carol Kane.

Made from 100% recycled materials, the t-shirts are a cotton/polyester mix created using salvaged waste  cuttings from organic cotton, which is then shredded and blended with recycled plastic bottles to create a soft  cotton yarn.

If you need up update your plain t-shirt staples, ensure that next time you do, you're minimising your environmental footprint. 


By Kate Brayden 

Let’s all take a quick moment to look at what we are wearing. Check the label, and don’t just look at the brand. Really look, and see what country your clothing was made in, what material it is made of, and whether or not it gives details of the gives any detail at all about the people who it could be affecting.

It’s becoming more obvious by the day that women are pivotal in the climate change sustainability movement, and we have decided to find the ladies who are showing love to our planet through reusable clothing and ethical fashion.

Fast fashion (Zara, I love you but I’m side-eyeing you so hard right now) has proven itself to be a massive issue.


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 Oxfam has also released statistics that show that in four days, top fashion CEO’s earn a garment worker’s lifetime pay, and 80% of garment workers are women. New research shows that the world is consuming 80 billion pieces of clothing each year, an over 400% increase since 1998.

In terms of the working conditions of factory employees who create the garments which eventually sell mostly in Western countries, consumers fail to see the wastefulness of throwing out clothes constantly and buying brand new outfits, which are barely ever worn.

The value of knowing where your clothes are manufactured and that they are made in a safe environment by employers that pay fairly is not to be underestimated. Fast fashion is also unbelievably complicit in the duplicitous exploitation of women, another reason to educate yourself about the problem.


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Do you want to play your part in ethical Irish fashion?

Have a look at these gals who do their part, and get involved. 

The Nu. Wardrobe, founded by Aisling Byrne and Ali Kelly who met during their time at Trinity College Dublin, were both searching for ways to dress in ways which allowed them to look good and feel ethical, and realised that borrowing clothes was a formula for success.


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They began running swap-shops in university, gradually garnering a following. This led them further to create the Nu. Wardrobe, a female-led startup website based on the concept of renting out clothes for a small amount of time in order to drastically reduce waste and to encourage consumerism which doesn’t harm the planet.

Members of the Nu. Community can upload images of their clothes, and swap with other members online with their own Nu. profile. The items are affordable and the fashion is accessible, and by sharing clothes with more than just your friends, the life-cycle of our clothes is extended hugely.

The duo expanded their brand into a team of gal pals ‘in the non-gender-specific sense’, who are all empowered to change the fashion industry for the better. Their goal is to raise awareness of the negative impact of the fashion industry, and to build a revolutionised community of chic changemakers.

Women deserve to feel confident and represented without harming the planet. The ladies are steadily redefining what it means to wear something ‘new’. Sign us up!

Check out their website or send them an email at info@nuwardrobe.com



While talking about the latest shoe trends or fashion blunders can be seen as superficial or frivolous, it looks like Emma Watson is going to change all of that.

Because, even though the actress is going down the #OOTD road on Instagram, she's merrily not just showing off her new Calvins or Gucci loafers; she's showing us that fashion can be powerful and a game changer in the world we live in today.


Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

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Her new IG account, @the_press_tour, showcases her sustainable fashion choices, and she writes detailed descriptions explaining why she chose every single piece of clothing she wears.

In a world where people are more focused on the designer brand than where the clothes actually come from, Emma is one of the first to show her ethical choices to us via social media.

Why? Because it's important to her. She was part of the Green Carpet Challenge in 2015, where she agreed to wear sustainable fashion in every red carpet look.

Her Met Gala gown was a Calvin Klein creation, made from recycled plastic bottles and her Beauty and the Beast premiere gown was made from end-of-the-barrell materials.


Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth  Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier  @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

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And, while that doesn't sound the least bit glamorous, there's no denying she looked beautiful.

She's showing us how to be innovative when it comes to style, how to not bow down to fleeting fashion and how to actually make an impact, simply by what we wear.


Tonight was a special screening of @beautyandthebeast in London. The film was shown at the Odeon Leicester Square cinema to 1,600 people after a reception at the stunning Spencer House  Bespoke @emiliawickstead structural, off-the-shoulder gown with inverted pleat train. The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead's London atelier, by an all-female team. Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Dress validated by @ecoage #ecoloves Skin prepped with @demamielskin Dewy Facial Mist, @tataharper Repairative Moisturiser and @decleoruk Aromessence Neroli Hydrating Oil Serum. De Mamiel mist is made from ingredients sourced and blended in the UK, in small batches to maintain the vitality of each natural ingredient. Tata Harper are verified by PETA that neither the brand nor its ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. Decléor serum is a blend of naturally derived ingredients such as neroli and sandalwood and free from mineral oils and parabens. Foundation is @inikaorganic's BB Cream, which is certified organic, vegan and not tested on animals. Concealer is the @rmsbeauty "Un" Cover-Up made from organic coconut, jojoba and cacao oil and mineral colours. Cheeks are @iliabeauty A Fine Romance Multi-Stick which is gluten-free and then finished with Inika's Mineral Mattifying Powder, blended from silica, corn, tapioca and rice powders instead of talc, which face powders have traditionally been based on. Beauty brands verified by @contentbeauty

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Emma is sticking to her principles, and not letting society get in the way of her choices.

So, whether it's about sustainable fashion or any other cause you believe in, Emma is proving that you need to stick to your ideals, no matter what everyone else is telling you.

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