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In late June, the Advertising Standards Authority for Ireland (ASAI) upheld a complaint made against blogger Rosie Connolly.

It was claimed that the 28-year-old had filtered and photoshopped an image uploaded to Instagram.

The photograph was promoting a product sponsored by the makeup brand Rimmel.

The social media star has remained tight lipped about the ASAI ruling – until now.

 

A post shared by Rosie Connolly-Quinn (@rosieconxxx) on

Previously, Rosie stated the image in question had been approved by the makeup giant.

Rimmel Ireland however, took down the post as “it did not reflect their values as a brand.”

Nevertheless, they added that there was never an intent for it to be misleading.

Now, the blogger said she felt that she had been made an example of by the Advertising watchdog.

 

A post shared by Rosie Connolly-Quinn (@rosieconxxx) on

Speaking to the Irish Mirror, Rosie said she didn't blame the ASAI for their ruling, but did agree when asked if she felt they made her an example.

“Yeah, I do. I think they have to I suppose, that’s their position," said the blogger.

“Back when it happened I actually explained my position and how it all came about. I wasn’t going to relive the whole thing again when they came out with the ruling.

“But yeah, I don’t blame them for it. I think that’s just the way it goes. There are plenty of people who have broken rules or done things that were frowned upon by the ASAI but obviously my complaint was upheld, that’s fine.”

 

A post shared by Rosie Connolly-Quinn (@rosieconxxx) on

The blogger delved into the reason why she decided to stay quiet after the complaint was upheld.

Rosie felt she had been honest with her followers before the ASAI made their ruling and didn't want to relive the past.

“I came out and I explained exactly what happened, I was very open and honest when it all happened so when [the ruling] came out recently I wasn’t going to go through the whole thing again.

"Anyone who has followed me for that long already knows the story so I thought there was no point in bringing it up again."

 

A post shared by Rosie Connolly-Quinn (@rosieconxxx) on

However, Rosie added that she respects the ASAI's conclusion and why they did it.

 “I suppose they have to and I respect their guidelines, I respect what they have to do to make a point," she explained.

“So yeah, I do feel like I was used as an example but I don’t think that there’s anything wrong with that.”

 

A post shared by Rosie Connolly-Quinn (@rosieconxxx) on

The ASAI’s Complaints Committee stated after they chose to uphold the decision, that:

“All involved in the production of marketing communications that care should be taken so that the use of pre- and post-production techniques did not mislead about the attributes of the product being advertised.”

It will be interesting to see if further complaints of this nature will be ruled in the same way, and how that could impact the Instagram bloggers and brands who sponsor them. 

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Celebrity make-up free selfies are taking centre stage at the moment as more and more Hollywood stars are going bare-faced for Instagram

Whether they are completely cosmetic-free, we don't know, but we have to say, most of them do look damn good. 

We look at the best of the best from some of the hottest stars; but let us just consider – are they real or fake? 

Beyoncé – Real

We figure Queen Bey is definitely make-up free in this one. 

 

Kylie Jenner – Fake

Well, apart from the fake eyelashes, plumped lips and HD brows – we think the rest of her face might be make-up free.

 

Miley Cyrus – Real

Miley is a wild one and clearly doesn't care if people see her with or without make-up – because from last weeks antics she clearly doesn't care if people see her with or without clothes. 

 

Rosie Huntington-Whitely and Kate Hudson – Real

These bare-faced beauties look so good, they might as well go without make-up to all their red carpet events. 

 

Cara Delevingne – Real

We all know Cara is probably the most low-maintenance model around so this selfie is certainly cosmetic-free. The rat is kind of creepy though. 

 

Georgia May-Jagger – Real

Not a scratch of face paint here! But there is a really cut puppy to make up for it!

 

Tyra Banks – Real

Tyra shows how it's done with the ultimate #WokeUpLikeThis selfie. It's good to see she has a sense of humour about it. 

 

Sofia Vergara – Undecided

She is very gorgeous but we can't help but think there's a little coverage here – or perhaps it's just a great IG filter

 

Gigi Hadid – Real

She's young and beautiful; why would she even need make-up?

 

Kim Kardashian – Fake

Same deal as Kylie. With her luscious lashes and plucked-to-the-core brows, we say she might she's in the middle of the #WokeUpLikeThis scale. 

 

Drew Barrymore – Real

We don't think we've seen Drew this fresh faced in a while; and she looks a lot younger without make-up too!

 

Lady Gaga – Real

She is a COMPLETELY different person. We think she even looks better without all the flashy war paint that she constantly wears!  

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Cecelia Ahern is doing very well for herself – she’s had another book turned into a film. Love, Rosie is about two best friends (a guy and a girl) who don’t realise how in love with each other they are until it’s too late – or is it?

Suki Waterhouse plays the lead character, and it looks pretty good! Though if you have issues about your boyfriend having a girl best friend, you’re probably not going to want to watch it. Don't say we didn't warn you! 

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