After training for three years as a pre-school teacher, Mimi Choi decided to pack in her day job and focus on her passion – make up artistry.
And if her Instagram is anything to go by, the Vancouver-based woman made the right decision.
Mimi's intricate designs, which really have to be seen to be believed, have captivated social media users, with the 31-year-old amassing more than 90,000 followers online.
This is #makeup | When you're nosy AF and like to stare at people sitting beside you but don't want to make it obvious.#crosseyedbeauty ____________________ An extension of my twisted/shifted/sliced illusion makeup using @nyxcosmetics kohl liners, eyeshadows and matte black liquid eyeliner. Lips were done using @stilacosmetics "Ricco" liquid lipstick. @katvondbeauty Lock-it foundation and concealer for skin. ____________________ Participate in the #MIMLESORIGINALS MAKEUP CONTEST to get inspired to BE ORIGINAL and create your own signature looks that no other makeup artist has done before! The winner will be featured on my IG and will receive a selection of my favourite makeup products worth $300CAD+. The contest is LIVE NOW and ends on DECEMBER 31st 2016 11:59PM PST so challenge yourself to create your very own original signature looks. Here are the instructions on how to enter: 1. Follow @mimles on Instagram. 2. Tag at least one person who would be interested in participating in comments. 3. Post your ORIGINAL makeup look with the hashtags #MIMLESORIGINALS and #MIMLES, and tag me in the photo/video so I won't miss it! 4. You can post as many looks as you want but it has to be a BRAND NEW LOOK created for this contest. Tagging old work does not count for this competition. 5. Please state what you're inspired by! No recreations of other makeup artists' work please! 6. Contest is open to EVERYONE from all over the world. Good luck and have fun with this! I am excited and cannot wait to see what you come up with!#makeupcontest #makeupcompetition #contest
Commenting on her decision to change careers, Mimi said according to The Metro. ‘I felt like my creativity was suppressed. I enjoyed teaching but I wasn’t completely happy. I needed a new challenge."
"I’ve always been arty and had done bridal makeup before, which people really liked I’d not done anything as crazy as the work I do now, though," she added.
Front view of the multiple-eye/lips #makeup illusion I did on Emma for Halloween.She requested one of the first multiple-eye looks that I've ever done, but I couldn't stand doing the exact same thing again so I had to add a bit to it. Honestly I'm surprised that people still seem to like this kind of illusion that I do, even though it's been recreated over and over again since I did my first one a year ago. It's crazy how this kind of makeup illusion has spread and has somehow become a norm. I still enjoy painting this very much but I personally don't find this trippy at all anymore… Next time I'm doing these, I'll make sure to incorporate brand new elements that will stimulate my brain again!#MIMLESHALLOWEEN
Mimi often uses herself as a guinea pig, saying: "My face is a blank canvas where I can practice my art."
"I take my inspiration from everywhere. If a woman is wearing a coat with a funky pattern on it, I think I’ll do that on my face. I try to find beauty in everything."
After attempting a few designs, Mimi showed them to her family who encouraged her to pursue the interest, and the former teacher is now a go-to Instagram personality among the creative community.
This is #makeup not Photoshop • LAYERED FACE #makeup illusion using @makeupforeverofficial @makeupforeverca flash palette, kohl liners and @stilacosmetics matte eyeshadows and stay-all-day intense black liquid eyeliner. Nonsensical and unexpected art is my most favourite kind of art.#MIMLESHALLOWEEN __________________ #mua #makeupartist #mimichoimakeup #mimles #trompeloeil #trickart #surreal #surrealart #surrealism #art #artist #multipleeyes #trippyart #horror #halloweencostume #halloweenmakeup #halloween #wakeupandmakeup #makeupaddict #makeupartistsworldwide #amazingmakeupart #vancouver #vancitybuzz #vancity #extrememakeup #creativemakeup #originalart #makeuptutorialsx0x
"This is not makeup, this is sorcery….wow" wrote one of Mimi's followers recently while another added: "Your talent is on another level."
"I didn't think it could get any better, but it did!" gushed another.
This is makeup • While everyone is doing beautiful skulls and creepy clowns on their faces for Halloween, I'm over here drawing a shoe on my face.#idowhatiwant #MIMLESHALLOWEEN _____________ Shoe #makeup inspired by Dubai artist #JyoJohnMulloor's photoshop project "Shoe Emotions." This was all hand-painted using #nyxcosmetics matte black eyeliner and matte eyeshadows and @kryolanofficial aquacolors. Wearing #katvondbeauty Lock-It foundation and concealer, @makeupforeverofficial 9 Artist Shadow Palette Volume 4 and #houseoflashes "Iconic"
Ah lads, could you cope?!