2017 was clearly the year that Ireland's leading influencers decided that they wanted to try their hand at something new.
A number of young, talented Irish women have created business endeavours of their own, as an extension of their own personal brands.
These ladies are paving the way to their dream careers while maintaining an adoring legion of online followers. Kudos gals, kudos.
Luna by Lisa Jordan
Lisa Jordan, blogger at Just Jordan and winner of the Best Dressed attendee award at the SHEmazing awards has branched out from blogging and into makeup creation.
The mum-of-one has just launched her new Luna by Lisa collection of lipglosses, which she proudly showed off at the Irish Beauty Show this week.
The collection, which includes a set of four nude lipglosses, has already sold out online, so you better be on the ball when they're restocked in October.
Love Lift by Holly Carpenter
Food, fitness and fashion influencer Holly Carpenter's new jewellery line has been in the works for months, but the model only recently debuted the collection on social media.
'Holly knows that she is not a food blogger and she always wanted to find her niche,' a source previously told VIP Magazine.
'And she has, she loves art and creating and obviously she loves fashion and accessorising. So it’s the perfect match.’
The model-turned-jewellery designer has channelled positive energy into her new line, which aims to promote empowerment and self love.
Aluxe Elite Collection by Rosie Connolly
Rosie Connolly debuted her Aluxe sunglasses collection a number of months ago, and now the blogger/influencer has branched out into makeup brushes.
Rose has been a trained makeup artist for an entire decade, so if anyone knows brushes, it's her.
The collection includes a set of five brushes, covering everything from eyes to cheeks.
'I've been working on my own collection of makeup brushes for months now, and they're finally ready,' Rosie said, in a recent Instagram caption.
'I have been a qualified makeup artist for almost 10 years now, and it was always a dream to be able to work on my own makeup brush range.'
Taylor & Rose by Ciara O'Doherty
Irish blogger and stylist Ciara O'Doherty launched her unique hair couture endeavour Taylor & Rose a number of months ago.
'The idea for it started over a year ago when I was putting together an outfit for a fashion event here in Dublin,' said Ciara.
'I was looking for a really special headpiece – I wanted something unique, luxurious and affordable – and after searching high and low I realised that this was a collection that I wanted to bring to life myself.'
The collection includes a carefully curated range of statement earrings, Gossip Girl-influenced headbands and headpieces to see you through wedding season and beyond.