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It will be time to say goodbye to BT2 at the end of this year as the Grafton Street store is closing its doors.

The retail unit is going to be home to Victoria's Secret come the beginning of next year.

But it won't be the end of BT2 as it's Dundrum and Blanchardstown store will remain open.

Even though it will be a major loss to Dublin’s Grafton Street, BT2’s closure will not result in job losses, according to managing director of Brown Thomas, Stephen Sealey.



Ariana Grande's Viva Glam collection for MAC has had beauty fanatics in a flutter since it was first teased last year, and it's finally about to go on sale here.

The 22-year-old singer took over from Miley Cyrus this year as the new face of MAC's charity cosmetics collection, launching two new products.

Ariana's Viva Glam Lipstick is an intensely dark matte purple, while her Viva Glam LipGlass is a light shimmering pink. According to MAC, the collection is a nod to every girl's "good" and "bad" side.

Both lippies have just today gone on sale in the UK, but they're not available for purchase in Ireland just yet. Don't worry though, you won't have long to wait.

Here's what we know so far…

When you can buy them
The Ariana Grande Viva Glam collection will go on sale in Irish stores on February 4, with an RRP of €20 for the Viva Glam Lipstick and €19 for the Viva Glam LipGlass.

Where you can buy them
Ariana's collection will be available for Irish beauty queens exclusively at MAC counters in Brown Thomas and BT2 stores, or online at brownthomas.com

Where your hard-earned cash is going
Like Miley's campaign last year, all the proceeds (after VAT) from Ariana's products will go towards helping adults and children living with and affected by HIV/AIDS. 



This morning we got a little preview of the autumn/winter collection in BT2 and we are seriously impressed. 

SHEmazing! headed along to the photocall of the launch and we properly fell in love with the contemporary fashion on display. 

There were so many pieces for special occasions and a host of funky casual wear there really are unique pieces to suit everyone. 

Some of this season's designers include Needle And ThreadDVF, Self Portrait and Victoria Beckham. 

Brown Thomas group fashion director Shelly Corkery said: "This season BT2 sets the tone and pace for new young fashion with fantastic brands arriving to each of our stores."

"We continue to launch the hottest fashion collaborations with this season introducing the second collection of AG's successful design partnership, Alexa Chung x AG."

The BT2 autumn/winter range has already received plenty of attention vai the Yeezy Boost 350s – the limited-edition Kanye West X Adidas shoe which completely sold out on Saturday when they went on sale.

And this Christmas will also see the addition of a permanent Jo Malone counter following the success of the pop in their Dundrum store last year. Shelly added: "In addition to this, we will host a pop-up of celebrity favourite Charlotte Tilbury pre-Christmas to further expand the beauty offering in Dundrum."

When speaking about the clothes for this season, BT2 womenswear buyer Claire Breslinalso said: "BT2 presents a range of unique fashion finds this autumn winter. Self-portraits latest offering is exquisite with a mix of dresses and jumpsuits in signature lace.

"Anyone with a special event coming up also be sure to check out this seasons dresses Needle And Thread continues to offer the wow-factor for the season ahead wit heavily embellished dresses."

And for those of you wanting something for more day-to-day wear, the store has "great check shirts from Rails and cashmere pieces from Lucy Nagle, which are ideal options to pair with any of our denims".

Claire added: "Key trends for BT2 this season include feminine styles of soft dresses and layered fabrics, lengths are definitely longer with mid-calf and floor length featuring throughout, and the 1970s is going nowhere."

"In terms of fabrics, we are seeing more modern edge with cut-out lace and ribbed knitwear."

FYI: the main colours which will feature this season are shades of ochre, mustards, yellows and burgundy.


All of the die-hard fashionistas are breathing heavy sighs of relief as the news comes that Alexa Chung is back with a new collection with AG.

Her first collection with the brand was released in January and went down a treat, because we all need more denim in our lives, right? The lines A-line denim miniskirt, one of the most popular pieces sold out, very fast.

The oh-so trendy schoolgirl inspired skirts are back with a bang, alongside some very on trend new designs. There is still a lovely throwback vibe to the collection and we wouldn’t mind getting our hands on some of those nice knits for when the winter chill really arrives.

The collection is designed to be perfect for going from day to night with no fuss and superior style. Speaking about the collection, which lands in BT2 shops on July 23, Alexa said “it’s an evolution”.

“The first collection was very focused and stripped back, I challenged myself to create an essential denim wardrobe.”

It seems like she certainly rose to the challenge.

The collection has multiple denim styles for you to fall in love with, whatever your preference; from high-rise to straight legged and even a denim romper. 

Alexa also said of the new line that it was “more about exploring where else we could take it.”

So she took the fashion game outside for some fresh new pieces. The outerwear featured in the collection includes a vintage-inspired coat of black suede with fabulous embroidery. We love it.

Speaking with Refinery29 Alexa also pointed out that while she embraces all types of new denim styles, she will never turn her back on the legendary skinny jean:

“You have to dress for your shape, and I look better in that cut, so I don't think they'll die in my wardrobe."



We're the first to admit that we get all overly-excited when a new shop opens – because while we may be broke a lot of the time, we can still do a mean hour of dedicated browsing no matter what our account balance says. 

So fashion enthusiasts based in the Dublin area will be only delira to hear that new kid of the fashionable block Finery London is about to land in the capital.

Yes from tomorrow (the countdown is on) the womenswear label will emerge via a pop-up based at BT2 on Grafton Street, and we're quietly confident that the debut collection for S/S 2015 is going to be a huge success.

Set up by Caren Downie, previously Fashion Director at ASOS and Buying Director at Topshop; Emma Farrow, previously Design Director at Topshop, and Rachel Morgans, previously Womenswear Buyer at ASOS, simple jersey dresses start at around the €40-mark, while woven cami tops are €35, and leather sandals are €65. The most expensive item is €205.

Today, Emma Farrow reveals: "This isn't about following, or setting trends, but about creating smaller, more considered collections. We're designing for the girl who knows her own style and doesn't take herself too seriously."

Finery London is usually only available online at finerylondon.com, but the pop-up will remain at BT2 for a total of four weeks – giving you plenty of opportunity to shop.