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After many rumours and months of negotiations, Boohoo has landed ownership of Nasty Gal.

The finalisation of the sale to boohoo.com was made today, and if you're worried about the style of Nasty Gal changing, fear not, because a core team of original NG employees will be based out of LA to "ensure the DNA of the brand remains."

 

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Throughout the years, Nasty Gal became popular for offering distinctive style of both modern and vintage pieces, and after the rise of former CEO Sophia Amoruso, we all fell in love with the quirky fashion site.

Boohoo believes that bringing NG to its group will offer customers something different, and the company is going to grow worldwide because of it.  

 

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NG will continue to offer a range of clothing, shoes and accessories under its own label, and there are already plans to design exclusive collections for later this year.

Boohoo Group Joint CEO and interim CEO for Nasty Gal, Carol Kane said: “We are thrilled to have Nasty Gal as part of our family, and are excited by the opportunity to expand the company into international markets.

 

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"This is a distinctive brand with a fiercely loyal customer base, and we are committed to preserving that as we move forward into a new chapter.”

We're looking forward to seeing what Boohoo will bring to one of our fave brands.

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The only thing that can ruin Valentine's Day for everyone involved is those smug sappy couples who post hundreds of pictures of their Valentine's date, which usually involves heinous acts like riding tandem bicycles and feeding each other while talking in baby voices.

This kind of behaviour is cringey AF, and we've spotted the ultimate ensemble that we think those loved-up saps would die to don.

Boohoo, €18.00

This jumper is literally as cringey as it gets.

First off, jumpers with arrows pointing to each other saying bae and boo are bad enough on their own, but to make it a conjoined jumper?

There is literally no escaping the cringe.

Boohoo €18.00

For couples who aren't a fan of red but still lust after a tandem straightjacket of love, there is a pink version which might actually be sappier than the first.

Complete with a smattering of V-Day hearts, the pink version reads "Bae My Valentine."

Why world, why?

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Another new season means another new wardrobe, doesn't it?

Well, it does for us and what better way to stay on top of the style stakes by winning these fab Boohoo goodies.

We have a cosy check scarf, marble earrings, a cute heart necklace and black chain bag to give away.

But you need to be in it to win it ladies! Head over to our Facebook or Instagram page to enter.

Good luck! 

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Black Friday is nearly upon us. Yes, the unashamedly American retail tradition has officially become a ‘thing’ worldwide.

As stores reopen after Thanksgiving in the US, here in Europe we just want an excuse to avail of a bargain.

It’s basically like another Stephen's Day except you are not falling into a food coma from too much turkey. Oh and you probably have to work too.

But whether you plan to scramble to the checkout from your desktop or slug it out with all the overenthusiastic Christmas shoppers, you need to know where you find the best deals.

SHEmazing! has you covered babes.

House of Fraser
50% off selected lines in store and online
Wed – Sun

Missguided
20% off online
Code: Cyber20
Thurs – Mon

All Saints
20% off online
Code: Cyber

Asos
20% off online
Code: Cyber
Fri – Mon

Urban Outfitters
Up to 50% off
Code: BFDELIVERY
Friday only

River Island
20% off 11am-3pm Friday
Code: Treat28

French Connection
30% off
Code: 30FCBF
Ends Friday

Topshop
Up to 50% off selected lines online and in store
Thurs – Mon

BooHoo
30% off and free delivery
No Code
Fri- Mon

Boots
Various in-store and online deals
Fri- Mon

Easons
10% off everything and free delivery
Fri- Sun

Arnotts
20% off in store
Fri-Sun

Office 
20% off everything
Code: SNOWMONDAY

GAP
50% off
Code: BLKFRIDAY
Thurs- Fri

Debenhams
40% off toys, 10% off beauty and 20% off all departments 
Fri – Mon 

Theloop.ie
€10 off when you spend €70 online 
Code: LOOPBLACKFRI15
Fri Only

Don't spend it all in one place! 

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We just arrived back from Boohoo A/W 2015 press preview… and yes, the new season collection is ah-mazing.

The event was held in Soder+Ko on George's Street, Dublin and was decorated with a really chic autumn colours. 

We were welcomed by a number of Boohoo folk in-the-know and they brought us through what to expect from the site this season. 

The showcase included various trends from Seventies, to Metallic Sparkle and… you guessed it, Christmas wear. 

We fell is love with their new genuine leather range which included gorgeous leather and suede boots from Boohoo's Boutique.

Paisley prints and faux fur gilets are also going to be HUGE this season, but with a bit of a darker edge than before. 

And you will certainly be ready for the party season too as Boohoo is set to stock amazing lace detailed jumpsuits, tulle skirts, glitter court shoes and cut-out dresses. 

TV personality Ruth O'Neill and Jo Archbold joined the Boohoo crew today to model some of their new collection; a definite must-see for some style inspiration:

 

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We can never resist an online shopping spree, and with Boohoo's SS15 collections already available on the site, we reckon a little splurge is definitely on the horizon!

S! TV presenter Lisa Kavanagh caught up with Boohoo CEO Carol Kane to find out what's on offer this season – from gorgeous gym gear to summer festival pieces.

Check it out…

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Our new daily Fashion TV show 'The Style Show' delivers your daily dose of fabulous fashion! In today's "Catch up" segment, our resident fashion reporter Ciara O' Doherty gives you your weekly fix of style news and gossip! Watch the video above to get the lowdown.

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Our Fashion TV show 'The Style Show' delivers your daily dose of fabulous fashion! In today's segment "The Fashion Report", our reporter Ciara O' Doherty gives you your weekly fix of fashion news and gossip! In this week's instalment we're looking at the perfect Burberry blanket cape dupe from Dunnes Stores, the Saint Laurent show at Paris Fashion Week, and much more! Watch the video above to get the lowdown.

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Get the gossip on J-Law's new fashion gig, Alexa Chung's latest campaign, plus check out our favourite picks from the Boohoo AW press event this week, and more! In this weeks Fashion Report, Ciara O' Doherty will be giving you a bite-sized fix of all the latest fashion news and gossip. So sit back, relax, and enjoy the latest instalment of The Fashion Report, as part of our weekly Style Show!

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Kimonos are going to be our summer wardrobe staple – who wants a cardigan when you can have a kimono instead?

We’ve been eyeing them up for a while now, but have you looked outside lately? It’s clearly still Christmas jumper weather here.

The first kimono pictured is a full-length leopard print that we think is uh-mazing, find it at Boohoo.com.

The second is from Oasis and has a beautiful floral pattern on a darker background – perfect to brighten up any outfit!

We love the bright and feminine colours of this third kimono, so pretty! You can find this kimono by Alice & You on ASOS.

The final piece can also be found on ASOS by Kiss The Sky and has an absolutely stunning tribal elephant pattern which we actually may be obsessed with at the moment.

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We love these fabulous floral pieces that are so trendy at the moment.

The first dress is from ASOS and has a daring neckline with a fitted waist and flared floral print skirt.

These high waist shorts are from Boohoo.com and will see you through from spring nights out with tights to bare-legged summer days on the beach.

We love these Seafolly@ASOS leggings with a floral print, perfect for holidays for any of you lucky enough to be planning a trip away!

The final piece is from Oasis and is a cutesy day dress with a subtle floral pattern that would look great with boots until the rain stops and then will look even better with a pair of gladiator sandals.

Can you tell we’re looking forward to summer?!

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All the look of a pretty skirt with all the safety of shorts (not that we fall over…much).

This first green skort is from River Island at ASOS and has great zip detailing. A perfect colour for summer nights.

We do love a bit of tartan and this green/navy skort from Boohoo adds a touch of punk to any wardrobe.

The next skort is from ASOS and is classicly black with a high waist. Great for the office or out for dinner with the girls.

The final piece is a pretty floral skort from Missguided. We love the black and white – it will go with anything!

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