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American Apparel

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Ah American Appparel, the haunt for hipsters hunting for the perfect Instagrammable tennis skirt or foil-like shell jacket. 

AA held a very special place in the fashion world with it's commitment to quality and distinguishable look, and when the company decided to close down all of its IRL stores, we were devastated. 

However, the brand is back with a new online presence, so if there has been a high-quality hoodie or velvet scrunchie-shaped hole in your life for the past few months, never fear. 

The online site is up and running flawlessly, but things are a little different than before. 

Rather than tonnes of sale items in time sensitive prints or textures, the brand has completely stripped back production to the minimal basics. 

The site, in clear white, minimalist print, now reads: 'Globally sourced, ethically made, sweatshop free. That's American Apparel,' so the brand manifesto is still the same. 

 

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However, the products have been pared back to two categories – The Basics, which include simple, day-to-day, block coloured separates like The Easy Jean and cotton bodysuits, and The Icons. 

The Icons shop includes AA's most iconic pieces, from the most photographed, like their high cut swimsuit. to the most recognisable, like their knee high socks. 

Not all of the items are back in stock yet, (the site officially re-launches on August 14) but we are pleased to have the brand back in our lives.

Feature Image: Instagram / viiiamar

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Ladies, if you were a fan of shiny disco pants and over-priced T-shirts, then your heart is about to shatter into a million pieces.

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American Apparel is shutting down after being purchased at a bankruptcy auction by Canadian company Gildan Activewear.

So yes, American Apparel is actually no longer American… there are too many jokes to count, here. 

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Gildan Activewear wants to shut down American Apparel's 110 stores, as well as their factory in Los Angeles. 

OH, the humanity. 

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The brand, which has become infamous for its outrageous advertisements, has been struggling for quite some time. 

For the casual price of $88 million, Gildan has acquired American Apparel's intellectual property, manufacturing equipment and a lot more.

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We cannot help but feel for the 3,500 people who are at risk of losing their jobs in the coming weeks, as a result of this sale. 

Goodbye, American Apparel; we'll miss you! 

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Selena Gomez is a major talking point right now after she apparently hooked up with Orlando Bloom over the weekend.

But as well as her hot love life, the woman also has hot style, and she proves it by wearing a jumpsuit that you can pick up right on the high street.

While on her Revival World Tour, Selena took time to meet some fans backstage, and while she was at it, she wore this American Apparel outfit.

For only €42, it's certainly a style steal since most artists wear clothes worth a lot of $$$ while on tour.

You can pick up the jumpsuit here, and why not rock it with Doc Martins like Sel did. Hot hot hot. 

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High-street fashion retailer H&M has been forced to issue an apology today over a particular scarf. 

Yes, a scarf. 

The shop is currently stocking a monochrome striped scarf that many are claiming closely resembles the Tallitt which is the official prayer shawl of the Jewish faith. 

"We are truly sorry if we have offended anyone with this piece. Everyone is welcome at H&M and we never take a religious or political stand," a spokesperson for the store told Vogue.co.uk. 

"Stripes are one of the trends for this season and something we were inspired by. Our intention was never to upset anyone."

It's not the first time a high-street retailer has caused offence and it certainly won't be the last. 

1) Urban Outfitters 

This design on a tapestry blanked from Urban Outfitters caused controversy after being described as too similar to the uniform gay concentration camp prisoners were forced to wear to make themselves known.

2) Topshop 

Topshop was slammed for using ultra skinny mannequins in its stores and was forced to issue an apology as well as vowing to never use the ultra skinny versions again. 

3) H&M 

The scarf was not the first time H&M faced controversy over one of its designs. 

The retailer was also criticised for using the image of a skull inside what appeared to be the star of David. 

4) Urban Outfitters 

Yep, UO again!

This time, the retailer was forced to pull this design as it appeared to have a blood stained pattern on a university jumper. 

Not very conscientious considering the number of shootings that happen on American campuses…

5) American Apparel

American Apparel has faced constant criticism over the sexualisation of its models and women in general for its advertising campaigns. 

The ads got so racy that the brand simply started to hire porn stars to get the desired effect. 

 

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It's not looking good for one of our favourite brands!

This morning, US brand American Apparel filed for Chapter 11 bankruptcy. 

It's not the end of AA, but it is a notable point in the continued downward slide of the once edgy brand that has lost over €342m over the last five years. 

According to the filing, the brand has converted nearly €200m worth of bonds its creditors held in the company into shares, giving those lenders full control of AA.

This move allows the brand to properly operate but it will only be able to ship 10 percent of its new A/W line to shops due to financial shortages. 

In a happy note, both factory and retail workers will keep their jobs. And along with many optimistic statements this morning, AA's corporate leadership expressed their commitment to keeping its manufacturing in the US. 

In terms of legacy, the filing and restructuring reduces questionable founder Dov Charney's once-considerable stake in the company to almost nothing. So, despite Dov's many attempts to regain control of the brand he established in 1989, it looks like he is now out for good. 

American Apparel continues to have potential and while the company predicts six months for its restructuring to be complete, we hope it goes back to a store we love to shop in like before. 

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Earlier this year, 15-year-old Brendan Jordan diva-danced his way to internet fame when he appeared in the background of a local news clip in the US, throwing some serious Beyoncé moves.

The video has since been viewed over 3 million times, and as a result Brendan has gained over 50,000 Youtube followers and a staggering 273,000 Instagram devotees. 

Now clothing company American Apparel have picked up on the hype and have taken Brendan on as a model in their latest campaign:

The blurb next to the (downright epic) picture of Brendan's poses reads, "Brendan is from Las Vegas. He's half Peruvian (his dad was born and raised in Peru) and he learned Spanish from his extended family that helped care for him. He enjoys taking photos, shopping and collecting Disney memorabilia. In the future Brendan hopes to have his own TV show and design a clothing line. His biggest inspirations are his great grandmother Lucy and Lady Gaga."

The company said they "were inspired by Brendan after seeing his fearless act of spontaneity and applaud his efforts with the LGBTQ community."

American Apparel has gotten a bad rap in the past for its overly sexual ad campaigns, but we have to say this one is totally tasteful and pretty hilarious, too. Win!

Let's take a moment to worship Brendan and his epic dance skills:
 

 

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Last month, American Apparel attempted to remove CEO Dov Charney from the company because of sexual harassment claims. However, he isn’t going out easy as last week Charney moved to increase his stake in the company from 27% to 43%, meaning he will have the controlling stake in the company and will be able to influence the board of directors who were looking to have him removed.

Well played, Charney, well played.

A committee of independent directors are said to be appointed to oversee Charney’s case of ‘alleged misconduct’ to see if he can be formally reinstated into the company. He won’t be CEO, but he’ll still hold a lot of power.

Is this more proof that you can do what you like as long as you have enough money to make up for it?

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SHEmazing! TV is here to deliver your round-up of all the Showbiz News.

Today’s highlights include:

  • American Apparel CEO fired over sex slavery accusations
  • Why One Direction’s Louis Tomlinson will be charging fans a hefty amount for a selfie
  • Which Hollywood A-lister’s wife has been banned from posing nude for Playboy
  • Sandra Bullock takes drastic measures as she fears for the safety of her and her son
  • Kardashian shocks fans with a picture she uploaded to instagram

Niamh Geaney reports.

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The founder and CEO of American Apparel, Dov Charney, has been fired by the company’s board of directors after spending years fighting sexual harassment allegations.

The company released a press statement saying that they had decided to: “terminate his employment as president and CEO for cause.”

Don first founded American Apparel as T-shirt business back in 1991.

The company soon grew a huge fan base both in America and abroad.

However, since its formation Dov has faced constant sexual harassment claims from his female employees, which he usually managed to dismiss or settle.

But it seems the company could no longer ignore the sexual harassment surrounding Don and made the decision to oust him on Thursday.

“We take no joy in this, but the Board felt it was the right thing to do. Dov Charney created American Apparel, but the Company has grown much larger than any one individual and we are confident that its greatest days are still ahead.”

Board members, Allan Mayer and David Danziger, have been appointed as co-chairmen of the company, while the future of American Apparel has still yet to be decided.

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