Why the f*ck did Kim Kardashian unfollow EVERYONE on Insta today?

Kim Kardashian is one of the reigning queens of Instagram, but she sent the app into an absolute frenzy today when the Keeping Up With The Kardashians star unfollowed literally EVERYONE.

Everyone was shooketh, to say the least. The police were almost called, people were calling in sick to work, the world nearly shut down. (*Exaggerration for creative licence*)

She unfollowed her family members, brands, close friends and brands, so there were theories of rifts and arguments as well as a new promotional tactic.

Think back to when Taylor Swift's Instagram went black, and came back to life with snakes before she released the iconic Reputation album.

Kim quickly took to Twitter to reveal it was all just a glitch, seeming as confused as the rest of us. She wrote, "OMG what???? What’s going on????" in a totally calm response.

There was an unnecessary amount of question marks used, in our opinion. She also told a fan, "No it’s a mistake. I have to remember everyone I followed now and add everyone. I have no idea what happened.”

In another social media moment, she took to her Instagram stories to explain that she intended on following the same people again, tweeting; 

"We’re working on figuring out what happened but I will start following people back if I can remember everyone. I tried following people again and now looks like at zero again."

Currently, Kim is following 74 people, including sisters Kourtney, Khloe, Kendall and Kylie, and #momager Kris. The level of panic this has caused is borderline mass hysteria, but we remain entertained nonetheless.

Feature image: Instagram/@kimkardashian

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