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the fashion fitness foodie

Khloe Kardahian has come under fire today for promoting a weight-loss shake as part of her post-partum fitness plan. 

The backlash comes after the new Mum shunned quick-fix diets when it comes to making healthy lifestyle choices – but then proceeded to advertised a weight-loss shake.

Fans and nutritionists alike have blasted the star for the promotion, and now one of the world's most relatable and down to earth fit-fluencers has had her say.


A post shared by lucy mountain (@thefashionfitnessfoodie) on

Lucy Mountain, the authentic fitness blogger behind The Fashion Fitness Foodie, has taken to her Instagram to have her say. 

'These guys are a easy target. We should no longer be shocked when we see the Kardashian folk plugging diet products.It's like being shocked when your protein shaker that you left in your bag for 4 days smells like laborador who missed his last grooming appointment,' she wrote. 

'They're irresponsible, they lack morals – we get it. However – this doesn't change the fact that they're still reaching a young, impressionable audience with this bullsh*t. In the hopes that one of the 1,141,192 people that liked this photo follow me – I thought I'd make a case for exactly why this shit is problematic af (beyond how badly this shake is mixed.)'


A post shared by lucy mountain (@thefashionfitnessfoodie) on

'1. It's categorically ruining 100,000's of women's relationships with their bodies and food.⠀ ⠀

2. It's just *not* sustainable. 'Sorry Pearl, I can't make lunch today – I'm just having my meal replacement shake' – said no 73 year old ever. Just eat food.⠀ ⠀

3. BECAUSE ACTUAL FOOD IS PRETTY GREAT. It's delicious and gives us lots of wonderful (and essential) things in terms of vitamins. Things which an expensive powdered shake doesn't.⠀ ⠀

4. Perhaps you will lose weight on it – but it's not because of the damn shake – it's because it's putting you in a calorie deficit. If fat loss is something which you need to improve your health – you don't need to *buy* anything to do this.⠀ ⠀

5. This brand particularly perpetuates the idea that 'tummy's' need to be flat. When we're a living, breathing, moving, growing bag of cells ! ! !⠀ ⠀

6. It also uses the word 'tummy' in general which makes the hairs on my forearms stand up a little.'


A post shared by Khloé (@khloekardashian) on

'And better yet – this person is wealthy person is profiting off this. If you're feeling sucked into this – I urge you to have a rethink. You're not stupid. The reason these brands have so much money as to pay a kardashian is BECAUSE it's convincing,' she continued.⠀

'But I urge you to reconsider for the sake of your health and relationship with this one body you have.'

'*Bonus point – not that we needed it – the image on the left is photoshopped. School-boy Khloe.'

Preach Lucy, preach. 


Bloggers and influencers have gotten a lot of heat recently for airbrushing and photoshopping –  particularly fitness influencers. 

Lucy Mountain, the authentic fitness blogger behind The Fashion Fitness Foodie, has taken to her Instagram to share a secret from her past to her 212,000 followers. 

Speaking in an Insta caption, she explained that in the past, her insecurities led her to photoshopping her fitness photos.

'I used to photoshop my pictures before it was ‘kool’. Before Instagram. Before Facetune. Before I realise how stupidly damaging it was to both myself and anyone who happened to see it,' she wrote.

'Six years ago I was in a very different place. I’d just started dabbling with the gym following my first year as a FrEsHeR – when my main food groups were dominos pizza and snakebites.This was the first holiday where I felt like I’d lost enough weight to be deemed a bit ‘fitness.’ ⠀ ⠀

'Only when I looked back on the holiday photos, I loathed my body. I felt embarrassed by it and what people would think of it. (This was a time when uploading your ’HoLiDaY’ holiday album to Facebook was a much-anticipated release lol.)' ⠀

'And so, I edited mine. I cinched in my waist, airbrushed my stomach, shrunk my thighs (cc wobbly balcony) and gave myself a subtle yet highly aggressive boob-lift. I didn’t see how damaging it was it the time.'

'Because not only had I indirectly told myself that I am not worthy – it was quite literally not me. And now I had to complete with it. Wtf.'⠀ ⠀

'Thankfully its a habit that dissolved alongside finding self-worth. Although my physical body has indeed changed – potentially further towards the ideal ‘2012 me’ wanted – it would still have never have been small enough, smooth enough or good enough.'⠀ ⠀

'Editing your body is a losing battle. You will never win. So if you’re in the toxic cycle of manipulating your photos – I’VE BEEN THERE. But it’s time to stop. You need to do better, for yourself and the women around you.'⠀

Preach, sister. 


Don't get us wrong, most before and after fitness transformation photos are the result of months or years of hard work.

The images show the participants' commitment to the gym and dedication to honing their body in a certain way, and the motivation snaps completely saturate most fitness social media feeds.

However, one fitness guru has taken it upon herself to make us think twice about before and after shots with an interesting snap of her own. 

The Fashion Fitness Foodie took to Instagram to share this snap with her 55,000 followers, to prove that before and after snaps are not always as they seem. 

'What does this image honestly do for you? I took it over a week ago with the intention of posting a tensing vs 'pushing out' reality check,' she captioned the image.⠀ ⠀

'However shortly after I made it, I…suddenly realised how incredibly demotivating it could be for the body positivity movement,' she said, recognising how important it is to be body pos. 

'You see although my intentions were good (and correct me if I’m wrong), I’m aware that my body shape is probably not very diverse.'

'So I question how inspiring it would be to self-depreciate or patronise you by showing you my 'love handles’ or ‘rolls’.'

'I think the body positivity movement is about being inclusive of ALL bodies but the majority of these kind of images/physique updates I see on social media are generally slim girls like myself,' she finished. 

Her post sparked a massive debate in the comments section, with fitness fans contributing their thoughts about before and after shots and body positivity.

'No person today is immune to the feelings of inadequacy, comparison, and body shaming that is so pervasive in our culture,' said one. 

'You can be too skinny, too fat, too tall, too short, too square, too broad, etc. the list goes on.'

'Body positivity is about loving where you naturally are – about being comfortable enough to show what you actually look like.'

Hear, hear!

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