"What if Snow White was no longer beautiful?" reads the new advertisement for Red Snows and the 7 Dwarfs.

If the above statement wasn't bad enough, what is irking most people is that the picture beside the words is of a much curvier version of the Disney character.

The spin-off movie is being called out for fat shaming, and positivity advocate Tess Holiday has shared her views about the ad on social media.

In the billboard, Snow White is seen on two sides; on the left she is strikingly thin and tall, where as on the right she is shorter and curvier.

Tess wrote in a tweet last night, "How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?"

The entrepreneur also tagged the film's star, Chloe Moretz, who will voice the character of Snow White.

Chloe has yet to comment.

However, looking at the trailer for the flick, it doesn't seem much better.

We're trying to think of a reason as to why a story would be based around weight, and all we can think of is maybe Snow White ends up happier when she stops trying to ive up to unrealistic standards?

We're just so confused by the entire premise.