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One of Ireland's biggest taxi app, MyTaxi, is set to rebrand it's name to FREE NOW later this year.

The company, formerly known as Hailo, emailed it's customers today and informed them about the name change. The app changed it's name to MyTaxi back in 2017, spending €5 million on the large ad campaign.

In a statement sent to consumers, MyTaxi wrote;

“The most important thing to remember is that there will be no change to the mytaxi service and app. We’ll still have the same app, the same local team and the same 5-star drivers – just with a new name later this year.” 

The company tweeted about the change; "We’ve exciting news  We’re joining a new mobility brand family. This means we’re getting a new name and look, and will be changing our name to FREE NOW later this year."

The change is apparently due to a merger between Daimler, it's majority shareholder, and BMW

SHARE NOW, REACH NOW, PARK NOW and CHARGE NOW are also a part of the “new brand family”, however these groups don't operate in Ireland as of yet.


A post shared by mytaxi (@mytaxi_ie) on

"At MyTaxi, we're always working hard to give people the freedom to move around cities as easily as possible," they said in their latest statement, according to Newstalk.

"As we continue to grow across Europe, it's important that we are consistent, recognisable and offer the best experience possible to all our passengers, no matter where you hail from".

There will be no change to the MyTaxi service and app, which carried over 16 million passengers across Ireland last year. MyTaxi is available in nine countries and more than 100 European cities.

The FAQs section is available for MyTaxi users to help answer its customers queries.

Feature: @mytaxi_ie/Instagram


New York-based Pfizer and Allergan, which has its HQ in Dublin, have today merged – creating the world's biggest drug company.

The deal is said to be worth an astonishing €145bn.

In a statement, the company – which will be called Pfizer PLC – has pledged to continue its “discovery and development of new innovative medicines for patients.” And it added that the merger “brings together two biopharma powerhouses to change lives for the better”. 

Head of Pfizer Ian Read will now be chief executive and chairman of the organisation, with Dublin-based Allergan boss Brent Saunders becoming president and chief operating officer.

The move also allows Pfizer to pay a lower rate of corporation tax through its newly-acquired Irish office – potentially saving the company hundreds of millions annually.

The Allergan factory is based in Westport, Co Mayo and employs close-to 1,000 people in Ireland. Principally it manufactures the likes of contact lenses, breast implants, anti-depressants and Alzheimer's drugs – and is also well-known for making the anti-wrinkle treatment, Botox.

Pfizer, which was founded in New York in 1849, is already the manufacturer of Viagra, along with statins, antibiotics and vaccines, and cancer and HIV drugs – some of which the WHO deems "essential" for global healthcare needs. 

It already employs around 3,200 people at seven sites in Ireland – making it one of the biggest providers of jobs in the country.