Khloe Kardashian’s latest wardrobe choice has really not gone down well with her fans.

The reality star wore a traditional Native American headdress at little North West’s ‘Kidchella’ themed first birthday celebrations, and the snaps were posted to Instagram.

“Ray of clouds. Chirping of birds. Gurgling of water. Granting desire. One with water. #Kidchella my first Coachella!!!” Khloe captioned the photo that shows her sitting cross-legged next to a small teepee.

Little sis Kylie Jenner posted another snap with Khloe in the headdress.

And then the backlash began!

“NO KHLOE NO. Take 30 seconds to Google whom and WHY someone would wear this headdress. 30 seconds,” one follower wrote.

“Insensitive much?! And racist! Not cool Khloe,” wrote another.

In the Native American culture,  the headdress or feathered war bonnet is reserved for honoured Plains Indians men. In the past, the war bonnets were worn into battle, but today are worn mainly for ceremonial occasions.

This isn’t the first time Khloe has gotten into hot water over her choice of costume.

She first posted a photo wearing a similar headpiece in 2011 and captioned it, “I love playing dress up.”

One follower seemed to remember this and wrote, “This is the 2nd time she’s done this! And it was explained to her the 1st time it is disrespectful and hurtful so this is flat out racism!”