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With the festive season approaching, so too does the arrival of the much-anticipated Jacob’s Elite seasonal range. Many biscuit lovers know that with the arrival of these festive favourites comes the need to safeguard their existence from thieving family and friends.

Fans of Jacob’s biscuits regularly report increased biscuit theft incidents over the Christmas period. To combat this, the iconic Irish brand launches the world’s first biscuit insurance, which offers people peace of mind this Christmas.

Jacob’s is encouraging fans who've experienced a recent biscuit theft to log on to jacobselite-biscuitinsurance.ie and share their stories for a chance to be compensated with a replacement Jacob’s Elite seasonal tin. The brand will be sharing some of the best stories across their social channels.

 Angela Harding, Marketing Communications Manager, Valeo Foods said: “Jacob's has been part of Christmas memories for generations and we’ve all experienced sitting down for an Elite Chocolate Kimberly or Mikado only to discover that they have been stolen.” This year, with new Elite Chocolate Tea Cakes now part of the seasonal range, they are especially at risk of theft.

"Jacob's Elite Biscuit Insurance offers fans peace of mind this Christmas, so remember – when the biscuit thieves invade, we’ll come to your aid!” 

The Jacob’s Elite seasonal range is now available in stores nationwide. The range includes Chocolate Mikado and, new for 2019, Chocolate Tea Cakes.

This Christmas Jacob’s also launched the Caffè di Milano Chocolate Wafer Selection. To share your story of biscuit theft for a chance to be reimbursed, click here, and make sure to follow follow Jacob’s on Instagram for more festive fun.


There's nothing better than having a sweet treat with your morning (or afternoon, or evening) cup of coffee.

And whether you like to sneak a snack in daily (oops!) or just fancy having one every now and again, it's an indulgence like no other.

Here at Shemazing! HQ, we love a little goodie, so we've come up with our top 5 favourite treats to have with our cuppa joe:

Chocolate biscuit slice:

If we're being very naughty, we love a good chocolate biscuit cake slice. The gooey delicious chocolate mixed with the crunch of the biscuit is just too good. Pair that with coffee and you're in heaven.


Jacob's Caffe Di Milano:

The latest to Jacob's, the Caffe Di Milano range is unreal. The Italian style wafer (which is so light you wouldn't belive) mixed with your choice of either chocolate, hazelnut or vanilla filling is perfect to go with your cup of coffee or tea. You'll make your way through a whole pack and won't even notice.


A doughnut:

For days when we're really bold, there's nothing better than making our way through a juicy doughnut. Especially lately when we're spoiled for choice in Dublin, a doughnut is the perfect cheat day treat. YUM. 


Biscuits (ALL the biscuits):

If you haven't noticed already we're obsessed with biscuits. Whether it's a plain biscuit, a chocolate biscuit or basically just anything to do with a biscuit, we're there. We're SO there.



Cupcakes in all shapes and sizes are just the BOMB. Icing, no icing, filling, fruit, cream – there's so many combinations and something to suit everyone in the office. Each one is a little bit different and that's why we love them. Also… lots of sugar.