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Today, March 8, marks the 109th International Women's Day, and to coincide with commemoration for the movement of women's rights, period care brand Freda are advocating for the free provision of essential female hygiene products in the workplace.

In an age when on-site gyms, beer on tap and dedicated nap zones are enjoyed by employees of some of the world's biggest companies, it's a wonder why so many are failing to cater for the most basic needs of their female staff.

Pads, tampons amd menstrual cups are vital part of women's daily routines and are essential for full participation in day-to-day activities.

Research show that 86 per cent of women have experienced an unexpected period, leaving them stressed, anxious and embarrassed when they do not have an emergency stash of period products on hand.

“Societal taboos and stigma have meant that the menstrual needs of women have so far been overlooked. In 2018, period products should be regarded as an essential, and budgeted for accordingly – after all, we’re not expected to carry around our own toilet paper, or buy it from vending machines. Tampon smuggling has to stop!”, says Freda founder Affi Parvizi-Wayne

“Once you start thinking about it, it becomes a no-brainer, and it’s encouraging that progressive companies like Google and Spotify are beginning to take women’s needs into account. This small step sends a big message to employees”, adds Parvizi-Wayne.

With its Period Manifesto, Freda hope to encourage an open and honest discussion around periods and the needs of women, removing any stigma and normalising menstruation.

They advocate that:

  • Period products are an essential not a luxury

  • Periods are a sign of health

  • Periods are normal, not shameful

  • Periods are private, not secret

  • Transparency of ingredients for such an intimate product

  • Period products should be sustainable and responsible

With 2 billion women and girls menstruating monthly, it's astonishing that many still feel shamed and embarrassed by the natural occurrence.

By opening the conversation at work and at schools and by making period products freely and readily available to all, we can change old attitudes and break taboos once and for all.


When it comes to the clothes on our backs, many of us are conscious of how they were made, and what fabrics, chemicals, dyes and labour force were behind our clothing's creation. 

However, not all of us are so scrupulous when it comes to wondering what exactly make sus our sanitary products. 

Pads and tampons have continued contact with one of the most finely balanced, sensitive areas of our bodies, but rarely is there ever a conversation happening around what ingredients could be found in the colourful boxes in the 'feminine hygiene' aisle. 

Fashion Revolution is an innovative brand collective which encouraged fashion brands to be transparent and sustainable when it comes to their production. 

Now, Freda, a sanitary brand has joined them for the first time ever, and they're exposing what trace elements can be found in other brands of tampon and pad. 

From trace elements like chlorine and pesticides to synthetic fibres and artificial fragrances – there's a lot more than just pure organic cotton in some products.


Fashion Revolution is encouraging a discussion on the health of these ingredients, for both our bodies an the environment. 

'Across fashion, beauty, and food, consumers are seeking greater transparency, but when it comes to femcare, many of us are still buying the same products on auto-pilot,' said Freda founder Affi Parvizi-Wayne.

'In being honest about the ingredients and manufacture of our products, we’re equipping women with the knowledge they need to make an informed choice about the products they buy and the companies they support.'

'Our ethos is completely in line with that of Fashion Revolution, and we feel incredibly honoured to be the world’s first non-fashion brand to commit to these values, which are crucially important across all industries.'

So, make sure you read the back of the box before you pick up your preferred brand this cycle.