HomeTagsPosts tagged with "diet drinks"

diet drinks

You may think you’re making a healthy choice when reaching for a diet drink rather than its full-sugar counterpart, but new research has found you might actually be increasing your risk of dementia and stroke.

A study, published in The American Heart Association’s journal, examined more than 4,300 people.

According to the Evening Standard, the participants filled out  questionnaires noting their food and drink intake at three different points between the years 1990 and 2000.

Researchers then followed the group for 10 years, and observed 81 cases of dementia and 97 cases of stroke in that time.

A number of factors such as sex, calorie intake and exercise were adjusted and examined, but regardless of these, researchers found that people who drank at least one diet drink a day were almost three times as likely to suffer a stroke or dementia.

Matthew Pase of the Boston University School of Medicine, said: "Our study shows a need to put more research into this area given how often people drink artificially sweetened beverages.''

He also warned that although no relation was found between sugary drinks and an increased risk of dementia or stroke, consumers should not consider them a ‘healthy option’.

So, as the saying goes, everything in moderation girls! 

Oh, and while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!


Coca-Cola’s most recent results have shown that there has been a dramatic decrease in the number of Diet Coke sales.

The company have said that sales of the once popular drink have fallen seven percent on the same quarter last year, which is continuing the decline that begun in 2008.

But why is the popularity of our favourite diet drink falling so rapidly? We KNOW it can't be because of their advertising…

Well, according to The Independent, there are two possible reasons.

Firstly, analysts have associated the recent results on consumer awareness of the obesity risks that are connected with drinking sugary drinks.

Euromonitor noted that, “as consumer awareness of the risks of a high sugar diet has grown, the sugar content of regular Coca-Cola could hinder the company as the consumer agenda increasingly switches to looking for healthier food and drink options.”

But, as Diet Coke has no sugar in it, you may wonder why this would affect healthy eating habits? Consumer health awareness has also made people wary of the potential dangers of ingesting chemically produced sugar substitutes, like the ones found in Diet Coke.

The other possible reason is that within their own brand, Coca-Cola have developed a number of healthier alternatives, and the increase in their sales has contributed to the diminishing of other products.

For example, both Coke Zero and Coca-Cola Life have seen an increase in sales since their production began.

So, if they really are that much better for us, we should probably get used to the idea of switching over ourselves. We just really hope that they put the same effort into advertising their new drinks that they did with Diet Coke…