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While we agree it can be almost impossible to keep up with all of the latest beauty products, there is one that has caught our attention of late.

We are forever being told how to keep our skin looking youthful and it seems that we are being inundated with the very best of beauty regimes, oils, masks and so on to help retain a dewy glow. Which is all great but how do we know what to choose?

The people at Dermalogica have helped us narrow it down.

They are introducing their new AGE Smart Overnight Retinol Repair serum next month. The first of its kind, with a medical professional seal of approval no less, the retinol treatment is design to accelerate skin renewal.

The key ingredient is a high concentration of Retinoal, pure Vitamin A which has been proven to reverse the signs of aging caused both by the natural aging process, and harmful outside forces.

The treatment, applied a night with the accompanying buffer cream to help soothe your skin while you sleep, works to stimulate collagen production.

Collagen improves your skins appearance as it boosts the elasticity of your skin and helps prevent it from looking a little saggy. Michelle Keegan is a fan of collagen based products, and we all know her ‘woke up like this’ selfies are pretty impressive.

If there’s a chance we can have fresh-faced skin that’s going to help us prevent or even reverse any of the unwanted signs of ageing then we are all for it.

The latest wonder product will be available from October and retails from €91 for those who are looking to take their skin care to the next level.

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One beauty editor for Elle magazine, April Long, travelled to China to see if the beauty craze of eating collagen was actually real… and what she found there is somewhat shocking. 

April recalls how she arrived at a restaurant and subsequently spotted a number of unusual food items on the menu.

Intrigued, she went to talk to the chef about what was on offer. 

"Young women, especially, come here to eat donkey hide," the chef told her, adding: "they believe it keeps them beautiful". 

The tradition of consuming certain foods to rejuvenate the complexion is a very old one in China, with the practise of ingesting donkey skin dating back to the first century BC.

The theory behind the tradition is that eating something that has a lot of collagen in it will then produce collagen in their own skin as well. 

But does it actually work? 

Heaps of Chinese and Japanese women absolutely swear by it, with pharmacies and supermarkets in that part of the world filled with fruit-flavoured shots, collagen-infused marshmallows and even a collagen beer called Precious. 

They consume an average of 5g of collagen per day. In contrast, in this part of the world we're used to eating skinless and boneless everything, so our diets are virtually devoid of collagen.

April remarked after her trip that "we're only beginning to understand the difference it makes". 

But will women living on this side of the world buy into the trend?

Even though there is no hard evidence supporting the craze, Chinese and Japanese women often look much younger than their years – something plenty of Western women would love to tap into.

We're a bit undecided on this one – but don't be surprised if you begin to spot donkey hide in your local health food cafe sometime soon!

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Did you know that a wrinkle takes 15 years to manifest itself? That means, those tiny crow’s feet you get a 40 begin to develop at the age of……we’re pretty sure you can do the maths here. Scary isn’t it?

Luckily, there are a few things you can do to delay this inevitable skin problem.

Eat good fats

It’s not obvious, but eating healthy fats is probably one of the best ways to keep your skin wrinkle-free. Good fats are needed to produce collagen, the protein responsible for keeping your skin plump.

Don’t be fooled by big brands

Rather than spending an arm and a leg on one beauty product alone, spend a reasonable price on natural products with multiple uses. For instance, coconut oil makes for a good eye make-up remover and body lotion.

Manage stress levels

Easier said than done – we know! But stress actually breaks down the production of collagen in the skin. So before you drive yourself to have a nervous breakdown, just relax with some friends – let your hair down.

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