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Bird box challenge

Netflix' Bird Box has consistently found itself in the headlines, mainly because of how absolutely ridiculous the whole debacle is.

The movie sparked a change this week in YouTube's guidelines after people began posting videos of themselves carrying out potentially dangerous acts while blindfolded, such as driving.

The streaming giant even had to come out and tell viewers not to try the so-called 'Bird Box Challenge', but now the company is under fire for using REAL footage from a 2013 rail disaster.


A post shared by Bird Box (@birdboxmovie) on

In 2013, a 74-car freight train transporting crude oil derailed beside the small Canadian town of Lac-Mégantic, and resulted in the tragic deaths of 47 people.

At first, Netflix refused to edit its post-apocalyptic horror flick after it was criticised for using footage of the disaster. A spokesman told AP it had no plans to remove the footage; “We will keep the clip in the movie.”

Now, it has been reported that the streaming service will be exploring ways to prevent this from happening in the future. BBC reports that Netflix has used footage of the tragedy before, in the Canadian-American science fiction show Travellers.

Julie Morin, mayor of Lac-Mégantic, criticised Netflix for using the upsetting footage, telling The Globe and Mail: “You can be sure we are going to follow up on this, and our citizens are on our side.”

Peacock Alley Entertainment, who produced Travellers, released an apology and said they unintentionally dishonoured the Lac-Mégantic incident and would replace the footage.

Pond 5 also stated their regret that the footage had been ”taken out of context and used in entertainment programming”. They apologise “to anyone who was offended, especially the victims and their families”.


There is a new Internet challenge doing the rounds on social media, thanks to Netflix’s post-apocalyptic sci-fi hit Bird Box.

The movie, starring Sandra Bullock, tells the tale of a mother bringing her two children on a deadly blindfolded journey through a dangerous world, in which a mysterious force causes people to commit suicide with a glance. 

While searching for a safe place that hasnt been marred by the force, the trio navigate the world completely blind – and a challenge mimicking their experience has sprung up online. 

The Bird Box challenge sees people videoing and photographing themselves performing tasks blindfolded – sometimes in dangerous situations. 

Many videos show people injuring themselves by walking into walls, or falling over objects.

One appears to show a man attempting to drive a car on a busy motorway with his eyes covered. Another shows a person trying to cross a road blindfolded, as cars rush by. 

Another shows a father and his two children navigating their home blindfolded. One child ends up smashing into an interior wall of the home, after being dragged along by the parent. 

Netflix issued a warning on Twitter asking people not to take part in the Bird Box challenge.


'We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.'