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Only in one of the worlds most famous families would you see the parents thinking ahead to trademark their kid's distinctive names. 

Of course, the Kardashians are embarking on doing just that. Following the influx of new family members in 2018, the clan are trademarking Saint, North, Chicago, True, and Stormi's names.

According to documents obtained by TMZ, the family wants to use their children's names for products including clothes, toys, and skin care.


A post shared by Kim Kardashian West (@kimkardashian) on

Youngest sister Kylie  also filed a trademark for Stormiworld following her daughter's epic first birthday party.

The trademarks means that the family can use the names to sell products, while ensuring that no other companies can use the monikers as a means to promote their own products without permission. 

The Kardashian-Jenners requested the ability to sign endorsement deals for others’ products who wish to use the names. 


A post shared by Khloé (@khloekardashian) on

This might seem weird, but for the Kardashians, it's definitely not beyond the stretch of the imagination that the family would want to make their next generation as lucrative as the current one. 

They are not the first famous family to trademark their kid's names. 

Two years ago, Beyonce and Jay Z trademarked their little girl Blue Ivy's name for use in the  goods and services industry.



North West: already pretty much the best dressed three-year-old we can think of. 

And now her reality TV star mum has revealed she is keeping ‘everything’ fancy from her wardrobe – to give to North when she grows up.

All we're thinking here is… Met Gala gowns!

Kim told People over the weekend: “Everything I have is for her, and she’ll look at it and say, ‘Can I wear that one day?’, and I’m like, ‘Yes, you can’. And she’ll say, ‘OK, I’m gonna go eat my vegetables, but I’ll be back and big.’”

Too cute!

And despite being infamously ordered to get rid of all her pre-Kanye clothes by, well, Kanye himself; the 35-year-old revealed that North will be getting her pick from the non-Kanye-approved pile, too.

“I saved them all for my daughter, before I even had a daughter, so one day she could see. I wanted to just keep those memories,” she added.

All we can say is: lucky North!


To us, Kim and Kanye might appear as super cool parents, but for North – they're just really embarrassing.

While the family were driving in their car, Kim and Kanye decided to dance and sing (Kanye was actually smiling), but North was having absolutely none of it.

Kim's snaps show her daughter riding in the back seat giving them some serious sneaky side eye and then not looking at them at all (we don't blame her).

Earlier in the day Kim shared another snap of her daughter doing a "tough workout" on the bar of a desk.



A video posted by Kim Kardashian Snapchat (@kimksnaps) on

North is dressed in a cute red tutu and Kim explains that she thinks "everyday is Valentine's Day."

We don't know about you, but we're on North's side with this. Side eye all the way.


It was the title that somehow eluded the otherwise undisputed queen of social media: Kim Kardashian had always lagged behind Beyonce Knowles when it came to adoring Instagram followers.

Not so any more, however. Yes, this week it became apparent that the reality TV star had overtaken the singer, beating her to the milestone 44million mark.

And as of this morning – Mrs West is still a nose ahead of Mrs Carter.

So just how did Kimmy Kay do it? Here, SHEmazing! looks at the five ways that Kim managed to nab Bey's crown…



Kim posts a lot of pictures. All the time. Beyonce? Well, she's a lot more low-key. In fact, the pop-star has only shared six snaps in the last week. Kimmy, on the other hand, has offered up a grand total of 24.

And when it comes to hovering up more fans, there's a lot to be said for posting daily rather than weekly.



There's no doubt that both women are married to mega-successful rappers and businessmen, but Jay Z and Queen B have always conducted their relationship away from the spotlight. Indeed, they didn't even publicise their marriage until after their vows had taken place.

In contrast, Kim is regularly followed by KUWTK cameras and all her life's major milestones and events – including her union with Kanye West – are documented and shared in detail.

The same applies for their daughters: we see A LOT more of North West than we do Blue Ivy Carter.



Beyonce's bikini photos undeniably demand heaps of attention: a laid-back and natural swimsuit snap from earlier this summer garnered 1.5million likes and more than 30,000 gushing comments.

But of course, Ms Kardashian is always willing to go above and beyond: she recently shared a totally naked pregnancy body pic and regularly parts with mega-cleavage baring selfies.


Celebrity pals:

Her famous family is one thing – but Kim also ropes plenty of other big names into her Instagram posts.

There's Jennifer Lopez at the Met Ball, after all, as well as some of fashion's biggest names (Valentino, Olivier Roustein, Riccardo Tisci et al) – not to mention the ultimate selfie nap: Hillary Clinton herself.

Meanwhile, Beyonce's celebrity posts are largely confined to folk she's close to: think Destiny's Child bandmates Kelly Rowland and Michelle Williams, and her sister Solange.

Although just occasionally, she does share a sneak-peak of her with the likes of Ed Sheeran and Blake Lively.


Magazine covers:

We just saw Beyonce looking all sorts of amazing on US Vogue, but you have to hand it to Kim: she regularly bags hugely high-profile covers.

In the last few months alone, there has been Vogue Espana and Vogue Brasil, not to mention Elle France.

And – as if we could forget, there is her break-the-internet Paper magazine cover from late last year too.




The day doesn't seem complete if Kim or Kanye haven't outrage over something they're doing. Today, it’s Kim who is under fire after a picture she posted of North.

The mum-of-one Instagrammed a picture of her little girl with blue eyes, captioned “Baby Wolfie”. The picture was in reference to previous ‘wolf’ images posted of Kim and Kanye wearing blue contact lenses and fans were quick to presume Kim had fitted her daughter with her own pair.

Soon Kim was inundated with comments accusing her of being a bad mum, with one poster saying: "why would you be okay with this?"

Kim was eventually forced to reedit her caption to include: "#NoTheseAreNOTContact #JustAnEditISawOnline"

She later posted a second picture of North with photoshopped green-gold eyes and the caption: “Another baby Wolfie pic. Not sure who made these edits they are so cute but not as cute as my brown eyed Wolfie!”

Some commenters voiced their concerns over Kim posting pictures in which her 21-month-old daughter's appearance had been photoshopped, with one person saying: "She looks better and beautiful with her natural color."

We have no doubt this will blow over quickly – Kanye is definitely due to say something ridiculous at any moment…




The baby who has everything has even more stuff than we realised, as it was revealed that she has her own line of toy dolls made in the image of her family, including Kim Kardashian and Kanye West.

This strange and amusing fact was revealed by North’s auntie, Khloe Kardashian, who posted the adorable dolls on Instagram.

The dolls are made by Celine Dolls, who has seen interest shoot up since the Kimye dolls were revealed. They took to their own Instagram to tell fans more.

“Since @khloekardashian's post, people have asked a few things: Mini Kanye is wearing a faux mink vest and slightly shiny distressed faux leather pants. And yes, Mini Kim has hips!”

There’s even an adorable little North doll!




Irish model and mum-of-one Sarah McGovern has slammed Kim Kardashian for piecing baby North’s ears.

The model, who has a five month old daughter and two-year-old son, has said that no one should do what Kim and Kanye did for North’s first birthday:

“I was in Portugal for a few days and I saw a baby over there, she was about five months old, and she had her ears pierced and I was thinking, ‘There’s no way I’d do that’.

“It must be a Mediterranean thing but it’s a fashion thing as well. I think it’s a bit cruel to be honest.

“The baby doesn’t even know any different, it’s more for the parents and it must hurt having it done.

“Maybe when they’re communion age and they can make up their own mind about it, that’s different.”

Sarah is currently working on a project launching Spanish perfume company Saphir into Ireland.




Kim and Kanye had plenty to celebrate yesterday as not only was it Father’s Day, but baby North also turned one year old. How the time has flown!

The family of three were spotted out on their way to the Children’s Museum Of Manhattan with North sporting a pair of DIAMOND earrings – no such thing as clip-ons for this little girl!


Later on, Kim shared a super cute snap of daddy and baby snuggled up together after a hard day of celebrating along with the caption:

“This is what life is about! Our baby girl turned 1 today! We played so hard they passed out while we were watching the game! Happy Father’s Day to the best daddy in the world! The way you love our daughter and protect her makes me filled with so much love! #BestDayEver #Twins #HappyFathersDay #HappyBirthday”

Awh – we can’t help but feel all fuzzy inside!

kanye north




Kim Kardashian has shown a rare and gorgeous photo of her sweet daughter, North, meeting Vogue editor, Anna Wintour.

The snap was taken by Kim’s fiancé, Kanye West.

The image shows Kim and Kanye enjoying a lunch with Anna Wintour on the day they were offered the infamous Vogue cover.

Despite all of the controversy surrounding the cover, Kim still calls it the “#BestDayEver.”

Kim captioned the image: “#TBT when Anna met North! Oh and told us about our Vogue shoot! #BestDayEver #Vogue #NorthOnlyPayingAttentionToHerDaddyTakingThePic.”




Baby North may not even be a year old yet, but Kim and Kanye are said to be planning a sibling for her already!

It has been reported that Kim wants to get pregnant on the couple’s honeymoon following their wedding in Paris next month.

The news may come as a surprise to many after she had a very difficult pregnancy which was documented on her family’s reality TV show, Keeping Up with the Kardashians. 

The star said of her pregnancy: “Being pregnant is not as easy as my sister has made it look or as my mom has made it look.”

However, following the birth of North, Kim said: “I wouldn’t take any of it back because I have the most adorable, sweetest baby in the world.”

We are already looking forward to seeing baby no. 2!



Us, jealous? Never.

Kim shared these photos on her Instagram account of some of North’s amazing designer gear, gifted from the fashion houses to the little girl.

North isn’t even a year old and her wardrobe is already worth more than a lifetime of ours!

Some of the clothes gifted to the little girl included a sweet t-shirt with a copy of her mother’s CR fashion book printed on the front from Carine Roitfield; two animal-printed Roberto Cavalli dresses; a beautiful cream dress by Oscar de la Renta and a Kenzo jumper.

north collage

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