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It's no secret that around SHEmazing! Towers we're massive, big, HUGE fans of all things pizza.

Which is why we like to consume it in its many guises as often as possible. 

We also like when science backs-up our dietary preferences with gems such as "pizza makes you more productive," – a research finding we frankly couldn't agree more with. 

But while pizza gives us many things in life, sadly it rarely offers us the likes of free trips to Italy (but then neither does, say, celery – and pizza is definitely a lot more fun).

That could ALL change tomorrow, however.

Yes – upon spotting snaps of Dublin hottie Holly Carpenter sprawled on a couch tucking into a cheesy and pepperoni delight (a woman after our own hearts, evidently) – a spot of investigation unearthed a competition we will most certainly be part-taking in. 

In short, Dr. Oetker is holding a rather delicious Great Italian Lock-In.

In a statement, Dr. Oetker says that it wants you to: "Lock the door and unlock the fresh pizzeria taste at home by popping a Dr. Oetker Ristorante pizza in the oven, 12 minutes later, say 'Bellissimo' and share a photo of you enjoying your Ristorante on Facebook, Twitter or Instagram using #GreatItalianLockIn and you could be jetting off to Italy!" 

In a statement, we say: "HURRAH for pizza!"

We scoured the small print and furthermore discovered that entries will be open all next week via #GreatItalianLockIn hashtag – meaning if you're not in a particularly pizza place tomorrow (what's wrong with you?) you can submit your entry at your leisure. 

 

More info is available from the Dr. Oetker Facebook page and website.

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Every Christmas, without fail, you will probably have to wear an ugly festive jumper which you wish you could just swallow up and get rid of. Well, as it turns out, now you can!

Made over 50 hours by expert baker Juliet Sear, the ugly Christmas sweater is decorated in festive colours, snowflakes and an edible Rudolph. 

The Daily Mail reports that the jumper is made from more than 22 pounds of icing, 11 pounds of marzipan and two pounds of chocolate. Which we're guessing isn't the most comfy!

Juliet is the owner of Fancy Nancy bakery in Essex, England and she made the jumper in partnership with with Dr. Oetker. 

"Nothing excites me more than an edible challenge," she said on her website. And if you want to see just how she put it all together, here's a video to show you: 

 

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Its official, Amy Huberman is the nation’s favourite person. It’s been statistically proven, so now there is really no doubt.

We were pretty much convinced after following her for five minutes on Twitter. Now, the good people at Dr Oetker Baking have found that Ireland voted Amy to be the country’s nicest celebrity both inside and out.

Nwwwwwaaa!

When asked to name the Irish celeb who they think is the nicest inside and out, nine out of ten people thought of Amy first. Yup… that's an astonishing 90 percent! 

And in further proof that they are all of your relationship goals, Brian O'Driscoll came in a very close second.

 

5 years

A photo posted by Amy Huberman (@amy_huberman) on

The survey revealed that humour is the most attractive trait in others. Well, that explains why Amy’s name comes to mind. Her social media activity alone is comedy gold.

Coming just behind humour in the polls was kindness and loyalty came in at number three.

Meanwhile dishonesty, rudeness and stinginess were voted the three least attractive traits. Obviously, nobody likes it when you won’t share some of your dessert even if we hide the disappointment.

The survey did prove that while we do value personality more than physical attributes, we can be a little quick to judge. Some 76 percent of those surveyed admitted they would be quick to judge a book by its cover.

More than half of 18 to 24-year-olds admitted they would more than likely apply filters to their selfies before posting them on social media.

 

A photo posted by Amy Huberman (@amy_huberman) on

However, the same doesn’t not apply when it comes to food. In the survey 94% they care more about taste than appearance.

However, close-to eight out of ten of females said they would decline the offer of dessert if no one else was having some. We feel like Amy may not agree, and we say bring on the sweets.

The survey was carried out to mark the arrival of Dr Oetker Baking’s new Surprise Inside Cupcake Centres. The flavours that caught our eye? Rich chocolate and salted caramel. 

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If there was one thing you could change about cupcakes, what would it be?

The cases, of course! They cause crumbs to fall down your top and into your bra when you peel them off, do they not?

Well good news ladies, because Dr. Oetker have invented EDIBLE cupcake cases, so you can just get to the good stuff straight away. No more fiddly cases to peel off.

They’ll be available in the larger Tesco stores. Form an orderly queue!

cupcakes

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