We have revelled with open mouths as the dessert masters of our world transformed the humble doughnut into the doughnut ice cream cone, as they skillfully bred the doughnut-croissant hybrid now affectionately known as the cronut and as it was realised that milkshakes can be successfully sucked through doughnuts with wonderfully Instagrammable results.
But is removing the physical essence of the doughnut itself and transferring its flavour into a drink not doing the world’s most beloved baked good some form of major disservice?
According to Time, doughnut maker extraordinaire Krispy Kreme has decided that eating doughnuts is no longer enough and that for whatever reason it is now time we drink them too.
In a strange new project, the doughnut giant has apparently teamed up with an American soft drink company called Cheerwine to create a fizzy drink which will actually taste like glazed doughnuts.
Interestingly this isn’t the first time these two brands have worked together as back 2010 they joined forces to fill Krispy Kreme doughnuts with Cheerwine cherry-flavoured filling.
For now, those of us on this side of the pond will be safe from the doughnut drink madness as the new concoction will only be available in a limited number of US states. Thank god for that!