We heart Penneys

OK, so there’s been a lot of rain lately; not to mention hail – even a spot of sleet too. In short, summer feels like a very long way away.

But we’re quietly confident that a scorching May is only just around the corner – which means that it’s time to think about seasonal attire. Gone will be heavy coats, boots, and leggings; replaced by flowing skirts, sandals, and light jackets.

Versace's S/S 15 collection


But a change in the weather means we also need to rethink our wardrobes. And while the catwalk might provide inspiration – Versace, for example, has a beach-club chic, crystal-embellished silk mini dress for (gulp) €4,250 – the likes of Penneys is perfect for designer-inspired wear at incredibly affordable prices. In fact, the Irish retailer has heaps of inexpensive clothing and accessories that would work brilliantly for holidays abroad, funky festivals, or – when the sun is shining – stylish events on home-soil.

Green top €13; green skirt €12; sunglasses €2.50
Pattern dress, €16; sunglasses, €3.50; bag €8; bracelet, €5; rings €3


Most of the summer stock has now landed, and we’re happy to report that a good chunk of it is seriously head-turning.

Clockwise: Palm Springs swimsuit, €12; ruffle playsuit, €12; 
tropical flatfrom, €22; pink pom pom shorts, €7


With lots of rich patterns and textures, we particularly love the lace and crinkled crepe materials on offer. Off-the-shoulder tops, dropped-waist dresses, and high-waist shorts are all there too, as is colourful embroideries and beading, fringing, tassels and pom-poms. Gladiator sandals are back and big news this season – Penneys has a good selection of those too.

Black top, €17; skirt, €17; shoes, €12; earrings, €2;
white top, €15; shorts, €13; shoes, €18; earrings, €2


If you’re hitting the beach, bold colours dominate the brand’s bikinis, while funky swimwear items boast an ombre effect. T-shirts come complete with cheeky slogans and classic characters.

Don’t forget accessories either; cute and colourful friendship bracelets and mix-and-match rings would complete any summery outfit nicely. 

Clockwise: sandals, €8; floral bag, €12; floral shoes; €12, blue necklace, €8