Lingerie label La Perla has been forced to remove a rib-showing mannequin from their New York stores after outraged shoppers started a campaign against the brand.
One Twitter user posted a picture of the emaciated-looking mannequin with the caption, “How does La Perla think visible ribs on a mannequin is OK?”
This sparked a hashtag campaign – #NotBuyingIt – which spread like wildfire.
La Perla’s PR team quickly apologised, and said that an ‘internal investigation’ was underway.
The brand also released a statement, confirming the mannequin had been removed, “and will not be used again by any La Perla boutique.”
“We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our U.S. stores will no longer be used,” they said.
What were they thinking?!