Michael Kors is a man on a mission.
The fashion designer has launched a new campaign in which he is calling on the fashion world to help put an end to world hunger.
As part of his ‘Watch Hunger Stop’ campaign, Kors has designed a special T-shirt emblazoned with the slogan, and has pledged to donate 100 meals to children in need for every time that someone posts a social media photo of themselves wearing the shirt.
Kors is calling on as many people as possible to pick up the T-shirt and share their photo to Facebook, Twitter and Instagram with the hashtag #WatchHungerStop.
The T-shirts are available for free in selected Michael Kors stores worldwide and are available until Oct 31st.
A number of famous faces from the fashion world have already pledged their support to the campaign, including Chrissy Teigan, Lily Aldridge and Candice Swanepoel.
Fair play to Mr Kors, using his profile to raise awareness for an extremely worthy cause.