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The Paris Diaries


Dressing like a Parisian isn't complicated. Think simplicity, less is more, casual with a hint of chic.

When they need to go shopping, Parisian girls love hitting the likes of Zara and H&M, but for statement pieces they have a few brands they love and trust.

You probably have heard of Sandro, Maje or The Kooples, which are all available in Brown Thomas, but we thought you might want to hear more about up and coming houses that truly embody the Parisian style.



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Founded by Morgane Sézalory, Sézane was France's first online-only label. Famous for their bags and shoes, the brand has a permanent collection which runs through the seasons, made of great staple pieces, like cute everyday dresses or boho blouses. A limited-edition capsule collection is also released every month. 

Check it here.

Balzac Paris


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A timeless wardrobe made of chic and comfortable clothes working both for day and night: could Balzac be anymore French? This young fashion house based in Paris offers a modern take on the Parisian style, focusing on beautiful design and great quality fabrics. 

Check it here.



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Founded 20 years ago by Emma François after a trip to South America, Sessùn is based in Marseille but its identity is truly French, urban and contemporary. We absolutely love their brand new wedding collection, incredibly affordable and perfectly on point with the boho trend.   

Check it here.

Maison Père


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Feathers, furs, embroidery, lace and trimmings give Maison Père it’s unique identity. The collection designed by Camille Omerin boasts statement pieces that make a women's style and that she will like to wear seasons after seasons.

Check it here.



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Created by a mother / daughter duo in March 2014, Harpe is a creative brand that caters to all women, offering ready-to-wear as well as gorgeous wedding dresses, all made in France. We love their romantic and bohemian universe, with a strong focus on craft and detail.

Check it here.



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Created by Jeanne Damas, one of France's most famous it-girls, the Rouje collection reflects her personality, where sober sophistication meets assumed sensuality. The line reinterprets the iconic Parisian basics: camisoles, mini-skirts, flared jeans and floral dresses.

Check it here.



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She might have grown up in Paris, Alix Petit has always had the travelling bug and her collection embody the wide range of her influences, from Australia to Turkey, Island or New York. Her trademark is her unique prints which make her collections so modern and fresh.

Check it here.

Les Petites


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Created in 1992 by Isabelle Benichou, Les Petites has made a name for itself with its cashmere jumpers and feminine dresses. The more recent collections play with the masculine-feminine style which make the brand a favourite of Parisian girls.   

Check it here.



While Ireland is going crazy for influencers, France also has a bunch of fashion bloggers who share their #OOTD and gather hundreds of likes.

Compared to more flamboyant styles, French influencers boasts a much more understated style and often go for a neutral palette and trusted fashion staples. 

Here are some of our favourite accounts to follow on Instagram for a daily dose of Parisian fashion inspiration.

1. Elsa Muse


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2. Audrey Lombard


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3. Stéphanie Zwicky

4. Adenorah


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5. Sabina Socol


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6. June Sixty Five


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7. Caroline Receveur

8. Betty Autier


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Featured image: Instagram @jeannedamas


If you planning a trip to Paris this summer, you are a very lucky person.

Truth is, Paris is a good idea any season of the year, but the summer is a particularly nice time to discover or rediscover the City of Light, as most people are on holidays and the streets are basically empty. Be careful though, some places actually close down for two to three weeks in August.

While travelling to Paris doesn't come cheap, there is so much you can do in the city for free, such as museums, walks or just people watching sitting on a beautiful Parisian bench. 

When it comes to food, Paris is famous for its Michelin star restaurants but there are also plenty of ways to eat cheaply and still having an absolute feast. Here are our favourite picks under a tenner. 

1. A pitta sandwich from L'As du Fallafel

Located in the hip district of Le Marais, this institution has been making the best fallafels since 1979.

L'As du Fallafel, 34 rue des Rosiers, 75004 Paris

2. A beef bourguignon in Bouillon Pigalle

This new restaurant offers delicious traditional French dishes (snails, patés, profiteroles…) served in a casual and friendly atmosphere. Try and go early (12pm for lunch, 7pm for dinner) as this place is very popular among Parisians at the moment.  

Bouillon Pigalle, 22 boulevard de Clichy, 75018 Paris

3. A Margherita pizza in Pizzeria Popolare

This trendy eatery offers a wide variety of pizzas and other mouth-watering delicacies, including a traditional margherita for no more than 5 euros.  


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Pizzeria Popolare, 111 rue Réaumur, 75002 Paris

4. A Kurdish sandwich in Urfa Dürüm

In the busy rue du Faubourg Saint-Denis which boasts numerous cool bars and restaurant, Urfa Dürüm wouldn't necessarily look like the place to be but don't be fooled. This small eatery makes some incredible sandwiches and pizzas for a fraction of a tenner. 

Urfa Dürüm, 56 rue du Faubourg Saint-Denis, 75010 Paris

5. A bo bun in Pho 19

This satisfying Vietnamese dish made of rice noodles, raw crunchy vegetables and spring rolls is so flavourful you might become addicted.

Pho 19, 102-104 Rue de Meaux, 75019 Paris

6. A loaded sandwich from Alain Miam Miam

You might have to wait a while as Alain takes his time to make each sandwich but it is all worth it. When you are finally served, cross the street and go each your sandwich in the Square du Temple, an adorable little park. 


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Chez Alain Miam Miam, Marché des Enfants-Rouges, 75003 Paris

7. Fresh viennoiseries from Du pain et des idées

Croissants, pains au chocolat, escargots… It will be so hard to choose what to get you may as well get one of each.


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Du Pain et des Idées, 34 rue Yves Toudic, 75010 Paris

8. A crêpe from Breizh Café 

Whether you decide to go sweet or savoury, the traditional crêpes and galettes served in this café are as good as they would be in Brittany. 

Crêperie Breizh Café, 109 rue Vieille du Temple, 75003 Paris