When we think of selection boxes, the confectionery-filled kind springs to mind.
Durex has come up with a whole new concept for the term, with its new festive Sexlection box hitting Superdrug just in time for the holidays.
My kind of selection box. Make sure you pick up yours before the holidays pic.twitter.com/T2ipp4wqgk
— Johnny (@thinkjohnny) December 17, 2016
Unfortunately, you won't find any edible treats in this box of tricks.
Instead of Curly-wurlys and Crunchies, Durex's festive treat is full of "intimate items," including condoms, orgasm-enhancing lubricant and a vibrator.
Get your loved ones a Durex Selection Gift Box this Christmas! Because who wants biscuits, anyway?
— Tom Elliott (@geek_withamouth) November 10, 2015
The sex-positive Christmas gift is confusing Twitter users, who are bemused by its existence.
"The new Durex 'sexlection' box takes the innocence out of the chocolate selection boxes I've had every year," said one.
Interesting ad on my FB page. Durex selling a "selection gift box". In my day selection boxes had Marathon, Mars, Twix & some Opal Fruits
— Tim (@tfb62) December 3, 2015
Others have pointed out that the box seems "inappropriate," as a selection box is usually considered a gift from children.
"I find your Selection Box idea to be in bad taste…it looks like it should appeal to kids…not appropriate, I think. Not chocolate," said one disgruntled tweeter.