We are no stranger to Paddy Power and their fearless advertising campaigns that are known to poke fun at various individuals and groups in Ireland.
And now it seems that all the ministers in Dáil Éireann are the butt of the joke in their latest ad that has been seen around Merrion Square and Kildare street today and yesterday.
As the election date is finally announced today, the message emblazoned on a large mobile truck for ministers is: "TD's, don't forget to settle up your bar tabs."
The cheeky line references a rather large bill that has been raked up by TD's in the Dáil bar as of November 2015.
According to the Sunday World, the ministers owe a total of €28,642 to the official government watering hole (and that was before all the inevitable Christmas parties).
And seeing as the current government has officially dissolved, it seems that Paddy Power wants to give a friendly reminder to ministers.
"You’d think that any member of the 31st Dáil would understand a thing or two about servicing a debt, but unfortunately a few of them have been skimping on their tabs," said a spokesperson for the betting company.
"We’re only too happy to give them a timely reminder before they hit the campaign trail."
Touché, Paddy Power, touché.
Paddy Power has showcased its rather hysterical (sorry, Scotland) billboard taunting Scottish fans just in time for their Euro qualifier, which takes place in Dublin tomorrow.
The billboard reads: “You may take our points, but at least we have our freedom,” over a ferocious picture of William Wallace’s painted face.
The betting company decided to play on last year’s referendum, where Scotland voted against independence and instead voted to stay within the United Kingdom.
The billboard is the second stunt this week: its Upper Baggot Street (beside the Aviva) was also engulfed in bubble wrap ahead of the England Vs Ireland soccer match to make it “yob proof”.
Following a public Twitter spat between Niall and Mike involving Mike’s behaviour during the Six Nations game last Saturday, Paddy Powers are stirring the argument in the only way they know how – a good old fashioned bet.
The bookies are trying to get the Irish singer and the Welsh rugby player to step into the boxing ring and face off.
They have offered €50,000 for the winner’s charity of choice and €10,000 for the loser’s. Is that an offer they can’t refuse?
The bookies are even offering Rob Kearney, who publicly stood up for Niall during the Twitter spat, the chance to be the referee.
And they aren’t showing any signs of giving up just yet!