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natural look

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Have you ever gazed at the perfectly edited, well lit and angled photo of your favourite Instagram model and despaired over their flawless skin, plump pout or perfect brows?

The saying comparison is the thief of joy is exceptionally true, but when someone seems to naturally have it all, it can be harder to swallow. 

Luckily, there is a lot more transparency now in the beauty guru business than ever before, with Instagram celebrities being completely honest about their expensive skin care, filler appointments and eyelash extension habits. 

 

A post shared by Gina (@ginashkeda) on

One Instagram influencer and beauty vlogger Gina Shkeda has called out the perception of natural beauty on social media. 

One of Gina's 820,000 followers tweeted the makeup guru saying 'If I could wake up as beautiful as @GinaShkeda I'd be the happiest girl alive #naturalbeauty.'

The MUA tweeted back, exposing the not-so-natural elements of her makeup free look. 

'Girl, I have micro bladed brows, lash extensions in and lip injections,' she tweeted back.

'I don't even look like this, you're flawless,' she finished, with no shame about her beautifying habits.

 

A post shared by Gina (@ginashkeda) on

While Gina and her fan are both natural beauties, lip fillers or not, calling out false perceptions on social media is so important to remind people that what they see on their feeds isn't always exactly what they seem.

Images can be manipulated in photoshop, or people can choose to edit themselves in real life through the use of makeup, cosmetic surgery or beauty techniques like tattooed brows and eyelash extensions. 

What we think is a 'natural' beauty look on someone's Instagram could be any combination of these factors, which is important to keep in mind before we go feeling bad about ourselves after scrolling through our social media streams.

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The #nomakeselfie has literally taken over social media in the past few weeks as women ditch the slap to raise awareness and much needed funds for cancer research.

However, it seems that ditching the make-up in favour of a more natural look is the way to go, as new research finds men and women prefer faces that use a minimum amount of cosmetics.

Psychologist Dr Alex Jones at Bangor University conducted a study that found men prefer women who wear up to 40% less make-up.

The study, which will be published in the Quarterly Journal of Experimental Psychology, looked at the use of cosmetics and found that while it is thought men find make-up more attractive than no make-up, it is actually the complete opposite.

According to the results: “When reporting their own preferences for makeup, men found faces more attractive when they were wearing less makeup, up to 40% less than the actual amount worn.”

Talking about the latest no make-up selfies which have raised nearly €750,000 for the Irish Cancer Society, Dr Jones said: “I hope everyone takes the positive response to their no makeup selfies on board, and well done for raising awareness and money for a good cause!”

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