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Leaked emails


Misrepresentation of a brand is an industry faux pas, and this is what Sunday Riley has been accused of this week. 

Sunday Riley is a luxury skincare brand, raved about by bloggers and influencers with an eye watering price tag, and so it would be assumed that they would have a high standard of results to match their high prices. The brand is famous for their unique products, such as their UFO Ultra-Clarifying Face Oil, and their Luna Night Oil Treatment.

Most people use reviews to base their buying decisions on, and it's likely that if you're considering parting with up to €105.00 on a skincare product, you're probably going to read the reviews.


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This week, Sunday Riley faced accusations of deception, after a Reddit user and supposed former Sunday Riley employee uploaded a document allegedly depicting an email series asking team members to leave fake positive reviews of the business.

A copy of what appears to be an internal email was uploaded to beauty page Estee Laundry. 

The document asks that employees 'write at least 3 reviews' on the Sephora website which reflect positively on the brand, and combat things said in negative reviews. 

Sephora have been in touch with the brand, and released a statement to Allure, reading:

'At Sephora, we believe in the power of the beauty community and that knowledge should be shared to benefit all. Sephora has very strict brand rules regarding our Ratings and Reviews, which we know are an important decision tool for our clients.'

'Additionally, we have teams dedicated to protecting the integrity of our Ratings and Reviews, ensuring through detailed moderation that it's a constant trusted, unbiased, authentic source for all. We do not believe this incident is representative of the Sephora Ratings and Reviews culture, or the countless hours our clients have spent sharing their product experiences with us and others.'


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'We've been in touch with Sunday Riley on this matter, and they have committed to adhering to our review policy.'

The accusations have opened up a wider discussion about online transparency for brands such as Sunday Riley. 

Some in the beauty community speculate that if these allegations are true, this certainly isnt the only example of a brand engaging in this type of alleged behaviour. 



Actor and comedian, Kevin Hart, is the latest Hollywood star to fall victim of the vicious tongues of some Sony execs!

The 35-year-old actor reportedly requested more money for promoting his movie, Think Like a Man Too, on social media because Kevin’s representatives felt that a "price must be paid for Kevin’s social media savvy." Perhaps unsurprisingly, this idea was a major source of irritation in one particular email exchange between Sony employees.

Sony’s surprise at these types of demands appears to be genuine, with one exec having said earlier in the leaked email exchange: “I never cease to be amazed at the chutzpah of actors. And directors. And producers. Have I left anyone out?”

The suggestion that they pay Kevin in excess of the 3 million dollars he received to actually do the film did not go down well with Sony execs at all. 

Obviously take aback by the idea they should shell out more for Kevin to post a few tweets, one exec made his feeling very clear, saying: “I’m not saying he’s a wh*re, but he’s a wh*re.” Ouch.

The emails between the Sony employees show the discussion that took place regarding the financial matter with one suggesting “We call his buff. If he doesn’t do his normal routine, his film will not open as well and his brand will appear diminished and he will- in fact- be f*king himself because we have his next two immediate films.”

Ooh, it’s a cut-throat business!

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