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This cereal is certainly fit for a Queen – Queen Elizabeth that is. 

As of today, Queen Elizabeth II is the longest reigning monarch in all of British history – surpassing her great-great-grandmother, Queen Victoria. 

Her reign began on the 6th February 1952, yet her first royal duties didn't begin until the middle of the second World War. 

It's fair to say she has seen a lot in her time, with major constitutional changes such as the devolution of the UK and the decolonisation of Africa. 

As well as being the longest running monarch in England, she reaches another landmark around the world as she is now the 48th longest reigning monarch in all of history. 

Fair play Lizzie. 

To celebrate this day, Kelloggs have created a cereal fit for the Queen herself! 

The cereal is composed of gold leaf cornflakes, Special K. edible diamonds and pearls, and macadamia nuts – the Queen's favourite. 

Unfortunately, the royal flakes are not available world wide with only one Manchester café selling them. 

They are a bit pricey though with just one BOWL costing £6.30 (€8.65).

Yep… we think we'll stick to our Rice Crispies, thanks! 


OK, we’ve definitely all been there: the only thing barer than your cupboards is your account balance. And trying to clobber together a decent feed from vegetable stock, kidney beans and two sad-looking onions is never enjoyable – even for the most inventive of amateur chefs.

Thankfully, for most that’s an occasional – hungry – storm to weather; but for others on low-incomes or for those reliant of social welfare payments, getting to the end of the week and doing without regular meals can be an all-too familiar occurrence.

I remember 20 years ago not eating so my daughter would eat. I remember nights when there was literally no money,” JK Rowling, the author of the global-phenomenon Harry Potter books, has revealed. “There’d been nights when I had one Rich Tea biscuit and that was dinner.”

The 49-year-old author, now worth €900m, added in the same interview in 2013: “If you are very, very poor and pregnant there is nothing in the world more vulnerable-making and anxiety-inducing: you are prepared to starve yourself. To think of money running out with your child not being able to eat is terrifying.”

And now one study has confirmed that 22 per cent of adults worry about the amount of money they have to spend on food. Worse still, a third of families with younger children worry about the same issue.

Compiled by Kellogg’s, the Is The Food Divide Getting Bigger? report highlights that despite signs of an economic recovery, those on a lower income are still struggling.

“Many people have suffered income losses and quite simply do not have as much money to spend on food or anything else for that matter,” highlighted economist Jim Power, also a contributor to the study.

“Those on fixed and low incomes have been most badly affected.” 

“Acknowledging and addressing the food divide now could create a buffer against the legacy of food poverty in our communities,” Kellogg’s also warned.

In 2015, Kellogg’s will be donating 2million servings of cereal to children and families in Ireland via partnerships with Barnardos and Crosscare. The company furthermore supports more than 120 breakfast clubs across the country.



S! TV presenter Niamh Geaney headed along to the launch of Special K's Live In Colour campaign where she caught up with Karen Koster in a fabulous red, custom-made design by Emma Manly and Darren Kennedy. 

As well as having a look at the beautiful and inspired dress, Niamh also sat down with Dr Eddie Murphy and discovered the colour that could help you nail that job interview – and it's one of our favourites! 

To find out more, watch the video above. 



Kellogg’s has unveiled the first ever weather powered vending machine dispensing free samples of vitamin D fortified Kellogg’s cereals so that consumers can still get Vitamin D even when it’s cloudy.

Our body creates most of our vitamin D from direct sunlight on our skin but when it’s cloudy we need another solution.

The Kellogg’s vending machine only works when cloud cover is at its highest, blocking our exposure to sunshine and therefore reducing our chances of naturally absorbing Vitamin D.