Yellow blush is the latest beauty trend taking Instagram by storm
So, in today's instalment of bizarre Instagram beauty trends that leave us confused, we give you – yellow blush.
The bold look has been popping up all over the site and beauty bloggers have started sharing their own interpretations.
Love it or hate it, people are making a pretty convincing argument in favour of the non-traditional colour.
Brooklyn-based makeup artist Katie Jane Hughes assured Allure that the bright colour is actually a universally flattering shade.
Yellow hues occur naturally in most skin tones, so essentially, the blush is just bringing out what's already there.
Some make-up enthusiasts have teamed the blush with a dramatic eye.
While others have opted for a toned down look.
So, whether you're looking for a fun festival look, or a simple healthy glow, yellow blush might be the thing missing from your make-up bag.
And we have to admit, we're not hating it.
Feature image: Instagram
