When you think of UGG boots, you probably think of the year 2003.
And that's fair enough. The Australian company basically took over the footwear market (as far as teenage girls were concerned) in the early noughties.
If you remember correctly, Juicy Couture and Von Dutch trucker hats were also a pretty big deal at the time.
Today however, they have basically become a taboo in the fashion world. They don’t even make it into that ironically vintage category yet.
Except the brand is evolving. In fact, over the last number of years, Ugg boots have been getting a serious makeover. The results? Not the fluffy contraptions you had come to know so well.
In January, Vogue was all about embracing the "ugly shoe". They look great with a vintage dress and chunky knit, and according to the fashion bible's own Laura Weir: "That's how I wore mine in the South of France last summer."
Quite a change from how we have come to view the fuzzy boots since they first arrived:
Below are just some of the samples we found on their website, and we have to admit, they're not half bad.
You can’t really deny that Ugg boots were a real winner in the comfort department, so we shall have to wait and see how the new and improved versions fare.
Not a hint of fleece to be found here (€190):
Not just boots anymore either (€160):
The UGG take on the over-the-knee trend (€230):
These might be our favourite pair so far (€190)
This pair are fully lined with sheepskin… such luxury (€420):