Remember that time you did a day's work and managed to insult an entire nation in the process? Yeah, us neither, but that's because we're not Rich Cohen of Vanity Fair fame.
The writer, who recently penned a piece on Aussie actress Margot Robbie, has managed in just few words to insult the Australian public, and also give a frankly bizarre assessment of both Margot's appearance and prowess on screen.
And, unsurprisingly, people are absolutely fuming.
— Rich Cohen (@richcohen2003) July 6, 2016
Responding to Rich's description of Australia where he writes Australia is 'America 50 years ago, sunny and slow, a throwback, which is why you go there for throwback people', social media users have taken to Twitter in their droves to pour scorn on Rich's assessment of the land Down Under.
"Clearly written by a man who knows NOTHING about Australia," wrote one. "It's full of things about the country that simply aren't true."
— Sofi Nay (@sofiyanay) July 8, 2016
And it wasn't only Rich's description of Margot's native country that riled people, but his sexist assessment of the Wolf of Wall Street actress, writing: "She is 26 and beautiful, not in that otherworldly, catwalk way but in a minor knock-around key, a blue mood, a slow dance."
Fearful the wider public might have been fooled by Margot's hair dye and high heels, Rich hastily added: "She is blonde but dark at the roots. She is tall but only with the help of certain shoes." Thanks for that, Rich.
— Holly (@hollymorgs) July 7, 2016
Drawing attention to the approach Rich took with the piece, another Twitter user wrote: "The quietly awful thing the Vanity Fair piece did is steer the conversation away from Margot Robbie's talent, which is what matters."
Twitter users have slammed the American publication for allowing the piece to go to print, but thus far neither Rich nor the magazine have responded to the controversy.