Remember when cleavage just used to be a small bit of boob showing from the top of your t-shirt? A lot has changed since then.
Now we have underboob, sideboob, middleboob… The list goes on.
A while ago, a bizarre underboob bra surfaced which looked very uncomfortable.
But now, there's the sideboob bra, and to be honest, it looks OK(ish).
ASOS has designed a mesh bralette which will let you show off your sideboob 'til your heart's content.
However, if you're anything over a C cup, you're probably LOLing at the screen because… gravity.
But if you fancy giving it a go, you can get it here for only €25.35. Happy sideboob-ing!
This would never happen in Dublin!
Los Angeles resident Alice Bamford was out for lunch with family when she posed for a sweet picture of herself cuddling her little girl. As you do.
What made this photo a tad more exciting though was that Kim Kardashian, Kanye West and North West just so happened to be lunching behind Alice and inadvertently became the stars of the photo when she shared it on Instagram.
All well as giving the world a chance to see a rare candid photo of the Kardashian-Wests (look at Kim leaning to pick something up off the floor like a normal person! LOOK!), commenters were quick to point out something very weird about Kanye's style choice.
"Love this – is it just me or has Kanye got extraordinary sideboob?," wrote one commenter. "Kanye looks cranky. Maybe he knows he has epic side boob happening," wrote another.
It's true – the rapper does seem to be displaying quite an excess of skin underneath his wide-sleeved top.
Then again though, he probably wasn't expecting to be photographed quite at that moment, so we'll forgive him for letting it all hang out!