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rozanna purcell

Rozanna Purcell found the scariest Halloween costume of all time… for bloggers at least.

The Miss Universe Ireland winner hilariously dressed as a troll this year. #winning

She wore a nude, sparkly playsuit with a classic, pink troll wig.

Posing with her laptop, the lifestyle blogger held a sticky note with a trolling comment. She then plastered a bunch more of the spiteful sentences on her computer.


A post shared by ROZ PURCELL (@rozannapurcell) on

“Every bloggers worst nightmare,” the model said.

“ HAPPY HALLOWEEN! I'll be handing out shitty pointless comments all night on sticky pads, on people's backs because obviously I'm that much of nob.

“Those who don’t know what a troll doll is. Firstly you make me feel old, secondly [scroll to the right].”

Her second photo is an image of a vintage troll doll from childhood days, although if you didn’t already know that you probably grew up under a rock.


A post shared by ROZ PURCELL (@rozannapurcell) on

Her costume is brilliant and were snapping we didn’t think of it first.

It is a cheeky nod to all the online haters out there who have nothing better to do than troll people’s profiles.

Loads of her followers have commented on the pic, saying how clever Rozanna is.

“That is absolutely genius! Love it!” said one comment.

“You’re killing it,” said another.

We love the cheek of her and officially mark Rozanna down as an absolute Halloween legend.


Today marks the start of 2016, and while we wish we were ready to embrace the New Year, we probably need a few more hours to nurse our hangover first.

The same is most likely true for some big Irish names who rang in 2016 in style last night. Of course, not everyone hit the town – for some stars, it was a very low-key evening indeed.

Here's how a few of our faves celebrated the big night…

Ronan Keating  and Storm Uechtritz
The newlyweds headed to Verbier in Switzerland for a skiiing holiday with Ronan's children Ali, Jack and Missy, where they celebrated midnight with some aprés-ski action.


Rosanna Davison
Jealous face in place. Rosanna and her husband Wes Quirke took a post-Christmas holiday in Mauritius, where they've been soaking up the sun for the last few days. The model donned a stunning green dress from the H&M X BALMAIN collection for last night's celebrations *swoon*


Laura Whitmore
The MTV host rang in 2016 from New York, where she partied with her new rocker boyfriend Rory Williams and a gang of pals including her long-time friend Samantha Barry.


Georgia Salpa
New mum Georgia looked utterly stunning last night, but she told fans she had a low key evening, choosing to watch "the fireworks at home with my boys" – which not only includes her husband Joe Penna but the pair's new twin sons.


Vogue Williams
After admitting earlier this week that 2015 had been a "very tough year" for her, Vogue seemed to keep things calm last night, opting for a night in with these two:


Rozanna Purcell
Like many of us, Roz is starting 2016 with clean eating intentions, so it's fitting that she rounded off the year with a major treat. "Just before the new year starts getting an ultimate @moochfroyo00 kinder buenos sauce and smashed Oreo….. Over peanut butter soft serve froyo," she wrote on Instagram next to a snap of the decadent creation.



Just because you're trying to stay in shape doesn't mean you need to say goodbye tasty, filling food… at least that's Irish model's Rozanna Purcell's motto.

S! TV's Lisa Kavanagh headed along to the Clayton Hotel Vitality Breakfast in Ballsbridge recently, to try out some farmer's market style morning eats and to chat to foodie fanatic Roz.

The 24-year-old model, who has her own cooking and lifestyle booking coming out on pre-order later this year, whipped up some vibrant and refreshing Power Smoothies, and let us in on her diet secrets.

What does she eat every day? "Kind of everyday things, the food you would have grown up with," she explains.

"One thing I've learned through years of modelling, especially abroad, is that diets and fads go up and down and you go in and out of them just as quick. If you want to adapt to healthy lifestyle it's all about being sustainable."

For more clean eating secrets and Roz's Power Smoothie recipe, check out the video above.


For the last ten years the always-tantalising Taste Of Dublin festival has been a major date in all foodie diaries.

And this year the celebrations take place from this Thursday June 11 to Sunday June 14 in the Iveagh Gardens in the centre of Dublin.

As usual, there is a host of brilliant events lined up for the weekend, with everything from BBQ inspiration to a sushi master class being covered.

It’s not just celebrity chefs you can mingle with either: favoured famous folk such as Rozanna Purcell, Louis Walsh, Ryan Tubridy and Lorraine Keane have all indulged at the festival previously – so keep your eyes peeled for a well-known name.

If you like your A-listers with a little more culinary expertise, then the likes of Clodagh McKenna and Kevin Dundon might well suffice – though they're just two of the all-star chefs lined-up to attend.


And following a fairly awful May (we're calling it Mayember), here’s to hoping the weather stays dry because nothing says summer-time like a few drinks in the sunshine.

Don't forget that the Bulmers Bar is pairing up with the Old Spot gastropub for some delicious tastings, and that O’Brien’s is offering a “try before you buy” experience throughout the festival.

Caffeine-enthusiasts are in for a treat too as Nespresso will be on hand with a tasting lounge when you need that coffee fix. Seattle's Best Coffee will also be in attendance, so you'll be spoiled for choice.

If you really want indulge over the weekend then take advantage of JUST EAT’s exclusive waiter service. They line up for your food so you don’t have to. Bliss! Basically, it allows you to sit back and get on with eating all of the food. Which is what's important in life.

And while it’s technically part of the family fun zone, there’s also going to be a load of Minions running around on Saturday and Sunday. After all, who doesn’t want a selfie with a Minion?

Finally, the Powerscourt Hotel Resort & Spa is going to be scouting for some of the best-dressed attendees on Friday, so make sure your OOTD is on point if you want some incredible goodies.


She wowed fans last week with an Instagram picture of her enviably flat stomach – and now Rozanna Purcell has revealed to SHEmazing! that boxing sessions are her new-found fitness obsession.

Rozanna at Friday's VIP Style Awards

Roz, who finished in the top ten of the Miss Universe 2010 competition held in Las Vegas and runs the immensely popular naturalbornfeeder.com, reckons that maintaining a flat stomach is “90 percent diet, and just 10 percent exercise.” Super-fit Ms Purcell is already well-known for competing in gruelling Ironman competitions, but lately she says that she's trying new workouts. “I’ve started boxing about three or four months ago in Beau Jack’s off Camden Street. I had friends tell me ‘oh you think you’re fit – you need to try these boxing classes.’ 

“The first class almost killed me. Afterward I felt like I needed to go lie down for the rest of the day. But now I’ve found my stride and I’m loving it. The classes are packed full of guys too so you really have no choice but to push yourself. “I still cycle or swim three or four times a week, and I run when I’m injury-free, but boxing is starting to take over a bit."

She adds: "My boyfriend Bressie keeps telling me I have to make a decision between boxing and triathlons – both for as long as I’m getting away with doing both, I’ll keep both up.”




Rozanna Purcell’s new video campaign for Newbridge Silverware has been banned by the Advertising Standards Authority of Ireland (ASA) who said the video was "exploitative of sexuality".

The video, which was aimed to attract a younger generation to the Irish brand, was styled by Irish stylist, Courtney Smith.

Courtney took to her Instagram page to voice her disgust at the decision to ban the advert: “I’m shocked that at this day in age Ireland can still be so backwards. This incredible shoot I did for a new younger Newbridge collection called EShe was in the press today after being complained about to the ASA for being too overtly sexy! The shoot was actually inspired by Cuban dancers from the 1930s and 40s… It is meant to be sensual and evocative. The jewellery is still the main focus and I think it’s incredibly beautiful and can’t imagine how it would make people feel uncomfortable.”

Well it’s certainly not Amy Huberman setting a table but we think it looks gorgeous; Rozanna is stunning as always and we NEED that necklace!