HomeTagsPosts tagged with "Peter Mark"

Peter Mark


When it comes to getting ready in the morning, every woman is different.

Some women focus on the hair aspect of their appearance, others dedicate themselves to the perfect face of make-up and some women ditch grooming habits altogether. Each to their own.

We're curious, however, about how long the average woman takes to get ready every morning. Luckily, Peter Mark decided to do all the work and carry out a survey on the topic, so now we've got all the answers…

According to Ireland's leading hairdressers, nearly  HALF of Irish women would prefer to style their hair in the morning than spend time putting on make-up, and three-quarters of women spend up to half an hour daily getting ready.

16 percent of survey participants spend more than 45 minutes on their getting ready routine, 84 percent take up to 30 mins blow drying their hair and 54 percent of women struggle to do their hair in the morning.

Peter Mark assert that 19 percent of Irish ladies carry a styling tool in their handbag (genius) while 16 percent keep a hair-styling tool at work. Sly brush in the office drawer, anyone? 

A further 33 percent of women do their hair and make-up on their commute to work. That takes serious skill on a packed out Dart or disastrous Dublin bus route.

17 percent of participants have styled their hair at their desks, 35 percent have whipped out the brush in the car, 10 percent at the airport and nine percent on the train, according to Peter Mark.

The survey of 1,252 Irish ladies into their grooming habits gave us some interesting results, which category do you fall into?

Ireland's leading hairdressing group have now launched a new tool to help the Irish nation get ready on time every morning: DAFNI Allure. The revolutionary product is the world's first cordless straightening brush, and it's the next big beauty life-saver.

According to one-in-four women, they have to go over their hair with a styling tool after blow-drying to get a more sleek, polished, look. One-third of women admit to needing a straightener just to tame the frizz after blow-drying, but DAFNI is here to save the day.

The award-winning straightening brush was created in 2015 by physicist, electrical engineer and girl boss Sharon Rabi. DAFNI has since taken the beauty world by storm, and Forbes plucked out Sharon to represent one of their 30 under 30 entrepreneurs to watch.

The DAFNI Allure is the perfect product for women who want to style their hair on the go, and can save you some much-needed time and energy.

If you're looking for a solution for your hair struggles, the product will save you a lot of hassle in your daily life. Peter Mark's research shows that a shocking 83 percent of women admit to being embarrassed when running into somebody they know or getting summoned to a last-minute work event without their hair done.

First of all, you look gorgeous 24 hours a day, but if you need a confidence boost and don't want to be stressed about your beauty routine, this tool may just be your new best friend. Resourceful, compact and easy to use, we'd pay a hell of a lot more than €159 for DAFNI Allure.

The DAFNI Allure retails at €159 and is available now from Peter Mark salons nationwide or online here.



What better gift to give this Mother's Day then the gift of great hair?

This is where Peter Mark steps in, as the hairdresser is offering an eGift card tso you're mum can be spoiled this Sunday.

The brilliant thing about the eGift card is that you can treat your mum whether you're by her side or across the world on March 31.

So how does it work?

You just go online to www.petermark.ie and buy an eGift card for anything from €10 upwards.

It's redeemable in all Peter Mark salons on both salon services and the wide range of luxury haircare products.

Why not go even further and give your gift an extra stylish touch with the personalised message option by adding a meaningful message and a bespoke Mother’s Day gift card.

She wll be delighted.

The eGift Card is then sent via email to you or your loved one – so it is the perfect last minute gift.


A post shared by Peter Mark Hair (@petermarkhair) on

For those living closer to home, Peter Mark gift cards are the perfect way to go for something other than the go-to chocolates an flowers. 

So what are you waiting for?

Treat your mum to the only card she will want this Mother’s Day at Peter Mark.

To locate your nearest salon or to buy online visit www.petermark.ie



Whether you're running out the door to work, or spending hours getting ready for a night out, it's safe to say that a lot of our beauty routine time is taken up by our gruaige.

In fact, 29 per cent of Irish women admit that styling their hair takes up most of their time when getting ready.

It's a total effort, and a new study conducted by Peter Mark found that a quarter of us completely ditch the styling process in the morning if we're late for work.

barber, bathrobe, bathroom

According to the survey, half of us spend an average of 4.3 days per year blow drying and straightening our locks, so you'd think we'd come up with a quicker way of doing by now, right?

Well, that quicker way has been invented and it goes by the name DAFNI.

Say hi to DAFNI, the new hair brush that quickly straightens your hair in a matter of mere minutes.


Created by engineering graduate, Sharon Rabi, all you have to do is give your hair a quick blast with the dryer, and then DAFNI does the work for you. A speedy brush through and you'll have super sleek, super straight hair.

What's more, if you're worried about the damage a straightener is doing to your hair (and you should be, 54 per cent of us straighten our hair up to four times a week), this tool won't damage your locks, and it's safe to use daily.

The DAFNI is available now from Peter Mark salons nationwide or online here.  The DAFNI Classic retails at €149 and the travel version, the DAFNI Go retails at €115.



With a massive 41,000 followers on Facebook alone, it's no surprise that blogger Rosie Connolly was one of the first names that cropped up on the shortlist for VIP's Most Stylish Social Influencer Award this year.

SHEmazing! headed along to the launch of the Peter Mark/VIP 2016 Style Awards awards today at Dublin's Marker Hotel, and nabbed Rosie for a quick chat about her wardrobe, her favourite current trends, and of course her blog, Hearts Heels And Handbags.

Her stunning style – and who influences it
"Mostly it's people that pass me by in town and street style snaps from around the world who give me outfit inspiration," says Rosie.

"I don't really follow celebrities or catwalks – I like to take influence from things that are around me."

Her trend predictions for SS16
"I'm swearing by crochet tops and dresses as well as white knits.

"I love anything easy and versatile."

Her go-to jeans
"I'm going to be wearing lots of ripped denim this season. Ripped jeans are perfect for Ireland because you're still wearing trousers that will keep you warm, but the rips lighten it up a bit.

"It's easy to dress denim up or down too, so ripped jeans can bring you from work to the bar on Friday night."

Her beauty routine
Keeping her make-up in line with her fashion choices, Rosie lightened things up for spring at today's launch with some yellow eyeshadow from Inglot.

"Yellow eyeshadow is a great transitional colour and really brings your make-up into the new season," she explains.

And the most important thing – her outfit for The VIP Style Awards
The Dubliner is on the Most Stylish Social Influencer shortlist alongside some seriously fashionable names – Ciara O'Doherty, Suzanna Jackson, Anouska Proetta-Brandon, Chloe Boucher, Leanne Woodful and more – but she says she hasn't been getting too stressed about what to wear. For now, anyway.

"I haven't a clue yet!" she says sheepishly.

"I'm going to pick up some inspiration over the next few weeks and hopefully be able to pick up something really nice for the night. 

"I have to get down to the hard work now – picking a dress!"

Whatever she chooses, she'll no doubt look fab on the night – and hopefully she'll be stepping up on stage to claim her award.



As women, it's safe to say we all get a little bored of our clothes, shoes, and indeed, our hairstyle from time to time.

So, if you want to change your style up for 2016, then this is the prize for you.

Go for the chop or completely change the colour – we have a Peter Mark voucher worth €100 to get you on the way to your new do'.

If you fancy winning this lush prize, just head over to our Facebook or Instagram page to enter.

Good luck, ladies!



A tint; a half head of highlights; a rinse – when it comes to hair, it's easy to fall into a major colour trap.

You rock the same old tresses year after year, and despite vowing to jazz things up with something a little more adventurous sticking to what you know is ever-tempting.

Which is why here at SHEmazing! we were SERIOUSLY inspired by the looks on offer at the recent Peter Mark Colour Trophy awards.

It's pretty much THE biggest night in the industry – and getting our hands on some snaps from the high-profile event has us pining for new locks.

Yup this is your official hairspiration alert: because if the international judging panel that flew in for the contest (fancy-pants) don't know what's what in the world of hair colour, then the rest of us are a total lost cause. 

The Colour Trophy winners


MC’d by the always dapper Darren Kennedy and held at the Double Tree Hilton Hotel in Dublin 4, an audience of some 700 gathered for the spectacle. 

On hand were the expert likes of Frederic Pavard (Alexandre de Paris), Gareth Williams (headmasters), Ian Brady (Cats), Patricia Strachan (L’Oreal) Holly O’Keefe (Peter Mark) and Michael Doyle (Peter Mark).

Young Colourist Of The Year, Sinead Keane


To rapturous applause, the Peter Mark Colour Trophy winners were announced as Lyndsey Corcoran and Danielle Brolly from Peter Mark Killiney. Meanwhile, the Peter Mark Young Colourist Of The Year was Sinead Keane, from Peter Mark Athlone. Finally, the Peter Mark Men’s Styling Award went to Rachel Flanagan, from the Market Cross, Kilkenny salon.

But for us, the high-point was the INCREDIBLE fashion show on the night. If you're in the market for something that's really going to turn heads – definitely take inspiration from the Peter Mark talent that was on offer last Sunday: #hairswoon…








Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.