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How can we show our appreciation for the affordable style in Penneys while also contributing to charity services supporting children? 

The ISPCC Childline have joined forces with our fave retailer for the Penneys Makes Cents campaign. 

All Ireland-winning camogie star Anna Geary has teamed up with the partnership which aims to make it easier for Penneys customers to support children and young people across Ireland.

From February 17 to 24, Penneys Makes Cents will give it's customers a chance to ‘Add a little. Do a lot’ for the nation's listening service for kids.

Children and young people make over 380,000 calls, texts and online contacts every single year to Childline's free phone line, live text and web chat services.

These kids seek a listening ear and feel as though they have nowhere else to turn when they make the call; they are experiencing trauma, abuse, neglect, fear and loneliness and vitally need help. No child should have to live through this.

Ireland's Fittest Coach, Anna Geary, spoke about the campaign with pride;

“I am delighted to support this fantastic partnership between ISPCC Childline and Penneys. With the support of Penneys and its customers, the vital Childline service will be there for every child and young person in Ireland at every hour of every day and night in 2019 and beyond."

To help keep Childline listening to children and young people, head down to Penneys between February 17 and 23 to donate 50 cent or more to ISPCC Childline. Even a little amount goes a long way.

Ireland’s only 24‐hour listening service for children desperately needs your help when purchasing your Penneys items, and the ISPCC’s Childline service will receive 100 percent of all donations raised in the campaign.



There is a massive shopping event happening at Blanchardstown Centre this weekend, and it's all for an amazing cause. 

Shoppers will be able to avail of discounts of up to 20 per cent in selected stores this Saturday and Sunday.

Once you purchase a €3.00 wristband at the shopping centre, with all proceeds going to the Irish Society for the Prevention of Cruelty to Children, the discounts are all yours. 

80 per cent of the ISPCC services are funded by donations from the general public.

All funds raised at Blanchardstown Centre will ensure that the ISPCC can continue to help and protect the children throughout Ireland and be there for them, 24 hours a day, 365 days a year.

ISPCC Interim CEO Caroline O’Sullivan said: 'We would like to thank Blanchardstown Centre and all of the stores within the Centre for supporting this amazing event.'

'I would also like to thank Kathryn Thomas on behalf of the ISPCC for launching this campaign and all of the wonderful volunteers who are helping to raise funds. Your work will be a part of every text and call we answer.'

Speaking at the launch, Kathryn Thomas, said: 'I am so delighted to launch this campaign for the ISPCC Childline this week and would urge everyone to get down to Blanchardstown Centre and support all the volunteers who are collecting for such a great cause.'

'The ISPCC is a charity that is close to my heart and I really admire Blanchardstown Centre for organising this event to support them.'


We've always known Hozier was a fairly sound lad despite his skyrocketing levels of fame, and now he's proven that yet again.

The Bray native is one of a host of Irish musicians and entertainers taking part in RTÉ 2fm's Christmas charity appeal, to raise much-needed funds for the ISPCC.

This Thursday December 3, 2fm will broadcast live from the window of Benetton on Stephen's Green, where hosts of each show will be joined by some huge Irish names.

As well as Hozier – who we're hoping will sing a song or two – other guests include Jamie Heaslip, Vogue Williams, Hometown, RipTide Movement and Angela Scanlon.

So if you have a few minutes free on your lunch break or are in the capital to get some Christmas shopping done, stop by the window and you could find yourself watching Hozier perform live – albeit behind a pane of glass.

If you can't make it to Stephen's Green, you can follow the action live on 2fm between 7am and 7pm, or check out the updates on Twitter and Facebook.

Plus, Hozier will be performing at the 2fm Ball at the 3Arena on December 23rd, along with Little Green Cars, Gavin James, RipTide Movement, Hudson Taylor and more. Tickets for the event start at €45 and are on sale now in aid of the ISPCC.

As part of the campaign, listeners can also enter to win an incredible 3Arena Golden Ticket, entitling them to two tickets to EVERY show in the 3Arena and EVERY MCD open air concert in 2016. Adele, Little Mix, Rihanna… you name it.

To enter – and donate to the ISPCC – simply text 2fmBall to 50300 between now and Thursday afternoon.


How dreamy!

Today TV presenter and ISPCC Ambassador Laura Whitmore officially launched the annual ISPCC Brown Thomas Charity Fashion Show in the Intercontinental Hotel, Dublin.

SHEmazing! went behind-the-scenes with Laura this morning to find out her thoughts on bullies, fashion and Electric Picnic. 

Following our interview, nearly 400 guests were treated to an exclusive showcase of the new A/W international collections that will land in Brown Thomas' coveted Designer Rooms very soon. 

The looks showcased came from designers such as Victoria Beckham, Valentino, YSL, David Koma, Roland Mouret, Dolce & Gabbana, and more. 

All we can say is have your wallets at the ready ladies!



Laura Whitmore has become something of a fashion icon over the past few years so it's no surprise that Brown Thomas and the ISPCC chose the MTV presenter to front their annual charity fashion show. 

Before today's show kicked off at Dublin's Intercontinental Hotel, we went behind the scenes with Laura to ask her all about her views on bullying, fashion… and Electric Picnic. 

The Bray native rocked the show wearing a Peter Pilotto black dress with multi-coloured and lace details, available in Brown Thomas now.

"It was so hard to pick just one dress! I love Brown Thomas because they have so many brands to choose from… but I went for this dress because I fell in love," she explained to SHEmazing!.

When asked what her top picks for the A/W season will be, she told us, "I can't wait to get back into wearing knits, they're so versatile – it doesn't have to be just a thick Aran jumper, you can dress them up or dress them down and they're so comfy."

The 30-year-old star has worked with the ISPCC on previous anti-bullying campaigns, and though she was lucky enough not to have faced bullying as a child, she says children have it a lot tougher these days. "It was a different kind of place back then, we didn't have social media, so when people got bullied, it was on the school grounds," she recalls.

As a hugely successful presenter and model, Laura is no stranger to the spotlight, and she says she can empathise with teens who feel all eyes are on them. "You don't know who you are, you are still finding yourself… so you have all these worries and still, people want to tear you down."

Ms Whitmore admits that she is very comfortable in her own skin as an adult and even though she might come across the odd Twitter troll, she ignores them. 

"I'm working so much and constantly busy so if anyone tries to put me down on social media, I don't see it, I ignore it, I'm happy with who I am," she says.

Many girls look up to her as a style icon, but we wanted to know where Laura's influences came from growing up.  "I had many. Music was a big influence; Debbie Harry was a major icon for me, the Olsen twins, Grace Kelly for her sophisticated class… it's a big mix."

The I'm A Celebrity Get Me Out Of Here NOW! host also has a very exciting month ahead as she is getting set to launch her first ever jewellery line. 

"I teamed up with Daisy jewellery because I have always loved their stuff," she says.

"I sketched all the pieces myself, so they're very personal and true to me… I'm so excited."

The MTV presenter is only home from London for the weekend before jetting off to Australia next week. So what are her plans while she's on home soil? Electric Picnic of course.

"I can't wait to see Blur," she says. "It's going to be a great weekend.

The 30-year-old is a strong advocate of the childrens' helpline service Childline, and urges any child in need to pick up the phone for support.

"If you are being bullied or you feel down, making just one call will change the world for you, it will give you reassurance and comfort," she says.

If you want to find out more about Laura's work with Brown Thomas and ISPCC, check it out here