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influencer fatigue

If you're sick of seeing the same influencers every time you log in to Instagram, it might be time to freshen up your feed. 

Influencer fatigue is an actual thing, and while it might seem like the same people are creating the same content all the time, there are actually quite a few talented Irish 'grammers out there that you might not have come across yet. 

Whether they have 2,000 followers or 20,000, these social media veterans are using Instagram to carve out their unique place online. 

10. Adam Coleman (@thisboyknows)

As well as celebrating the one year anniversary of his blog recently, Adam is keeping us updated on all things interesting in the arena of menswear, as well as penning more personal posts.

Adam is also a dab hand at photography, shooting for other bloggers on the Irish scene with his photography 'gram @thisboysphotography.

 

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9. Joana Leite (@styletraces)

If you want perfectly curated Instagram images, then look no further than Joana's page. 

Her professional grade photography and muted colour palette makes her Instagram truly unique. 

 

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8. Michelle Fox (@shellfoxmua)

A completely epic makup artist, Michelle's page is our go to when we need inspiration for a night out look. 

From lashings of lashes to sublime, shimering highlights, we wish we had her skill set. 

 

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7. Yvonne Mellin (@ystyleireland)

This mum-of-three is one of our biggest style crushes, for her simple but glamorous aesthetic. 

When we're not lolling at her captions we're lusting after her Penneys picks. 

 

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6. Clóda Scanlon (@orangeobviouslyy)

This Irish fashion, lifestyle and travel blogger has us all kinds of envious over her carefully curated content. 

As well as being gorgeous to scroll through, there's an authenticity about Clóda's Instaram that we can't help but appreciate. 

 

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5. Niamh O'Sullivan (@niamh_osullivan)

If you fancy eating, drinking, and sightseeing around the Big Apple without taking the time off work and investing in a plane ticket, then Niamh's Instagram is for you. 

Prepare to fully immerse yourself in the New York lifestyle thanks to Niamh's eye for the perfect shot. 

4.Ciara Walsh (@ciaraswalsh)

Hailing from Galway, Ciara has one of the prettiest feeds on Insta right now. 

From snapshots of her outfits, to foodie recommendations and enough Galway scenery to make this writer seriously homesick, we could scroll her feed for hours (and have, tbh).

 

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3. Niamh Webb O'Rourke (@niamh_lovelife)

If you aren't following Niamh Love Life already, we recommend you reconsider your Insta priorities. 

Niamh's unmissible content has our finger tapping the like button every time, with her penchant for a pop of colour in every epic outfit she puts together. 

2. Emma Kehoe (@emmakehoe)

A fashion buyer and fashion fanatic, Emma Kehoe has one of the most aspirational Insta feeds in the game. 

A high-low mix of designer and Penneys finest, Emma is becoming renowned for her impeccable style. 

 

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1. Jolene Zoey Callaghan (@jolene_zoe_callaghan)

Nine Crows has the very best advertisement in the form of Jolene Zoey Callaghan. 

Her style is incomparably unique, and we're constantly in awe of her styling abilities. For epic outfit inspo and Insta stories, we recommend following. 

 

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It's not everyday a normal human would run into Drew Barrymore in the office, but for Elaine Caffrey it's just part of the job. 

The Glasnevin native made the leap to New York last year, and now her life sounds like something out of an episode of Gossip Girl

Studying Marketing in DCU, Elaine was always a big fan of all things sports. Playing basketball for Ireland, she went on to do a Masters in Public Relations and was headhunted to Legacy, a sports and marketing company. 

Realising that she had a passion for digital marketing, Elaine did a second Masters part-time in UCD's Smurfit Business School.

“I'm so glad I did it but it was a tough slog while I was working full-time," she recalled. "It really helps that I’m a bit of a nerd though.” 

Not only did the masters help her with her career, but it also opened up another opportunity- a graduate visa to America. 

“I felt like if I don’t do it now I’ll never do it. I’d passed up an opportunity to go before, not that I’d regretted it exactly but I felt like I was being given a second chance. Everyone thought I was a bit mad. But I figured why not and threw myself into it.”

Swapping her family home where she had always lived with the unknown of New York, she took the leap and moved. 

“I did what loads of Irish do and came over with no job and no place to live. I only knew one girl from years ago. There were a lot of $1 pizza slice dinners.”

When it came to job hunting, Elaine knew exactly what she didn't want- to settle. 

"I could have gone for loads of jobs but I wanted to stick it out for a job I really wanted, something that I knew I could challenge myself in. I didn't want to be stuck in a job for the sake of it. Definitely put yourself out there and network." 

Eventually, she struck gold, a position as a digital marketing manager with French beauty management, Maesa. On a day-to-day basis, she manages the online presence exclusive beauty brands including high-profile influencers and Flower Beauty by Drew Barrymore. 

All awkwardness at meeting celebrities and mega-influncers is immediately broken by her "Irishness". 

"Usually I’m the only Irish person in the room, I'm the only one in the office. When I first met Drew I was like 'Oh My God' but as soon as I opened my mouth she was like 'you’re not from here, you’re Irish?' and that immediately broke the ice." 

The beauty influencer industry in the US was like nothing Elaine had expected. 

“It’s crazy how big the industry is here, at home everybody knows everyone else. It's a difficult industry to break into. 

“There’s a similarity between athletes and beauty influencers I didn't expect. At home, sports people are so revered. Here it’s the same, but with influencers. An influencer could have a product up on their Instagram and it could be sold out in 24 hours.”

And it's easy to see why, with their massive followings, beauty brands definitely recognise the power of influencers. 

“It’s insane how big influencers are over here. It’s so different to home. The other week we had a launch with 20 influencers and between them they had 75 million followers. When you think about the fact that Ireland has a population of 4.5 million, it’s crazy." 

But is the influencer bubble about to burst? Elaine is unsure. 

“It’s actually something we talk about quite a bit in the office. I would have thought that the influencer scene can only last another three to five years. But then one of them will go and turn it around and blow my expectations out of the water. They make incredible livings for themselves. 

“There’s so much content out there, it can feel quite overpopulated. We deal with four different agencies that manage influencers alone.

“Sometimes I didn't think it’ll last but a lot of them are now diversifying. Many of them are launching their own products or working on collaborations." 

With her "little family" of Irish and American friends, Elaine still keeps up with her favourite sports from home. 

"I said I'd never be that Irish girl, eating a fry at 9 am watching with GAA, but here we are," she laughs. "You know what they say- you're never more Irish than when you're away from home." 

It's a long way from Dublin but Elaine is taking a bite out of that big apple. 

“The pace of life over here is a million miles a minute, you can be doing something all the time. I work tougher and longer hours than I would back home the pay-off is worth it.  You put more into your work so the benefits are better, you’re learning all the time.”

Read on to see Elaine's top picks for the best foodie spots in NYC! 

Balthazar (Soho)

"It is in the heart of Soho surrounding by the best shopping spots in the city. The first time I went here was during New York Fashion Week and we were sat close to the Beckhams! The entire family was there as they came in after her show. It was a serious 'pinch me/fangirl' moment as I am slightly obsessed with Victoria!"

Gotan, TriBeCa

 

Spring garden @gotannyc

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"My office is in TriBeCa and this place is right beside me – I love it! There is a professional vibe within the restaurant as most people are working while there so it makes catching up on emails a lot easier as they are laptop friendly with sockets on each table. Their acai bowls are incredible!"
 

Tao Uptown, Upper East Side 

 

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"I love the decor and the vibe in Tao, it’s dark and intimate and the food is delicious. The DJ plays Hip Hop and R&B throughout dinner too which gives it a unique atmosphere."

UES Scoop Shop, Upper East Side

"UES is a speakeasy bar disguised as an ice-cream parlour. Once you go in through the “refrigerator door” you enter a hidden bar that serves the most creative cocktails I've seen in NYC! It has just opened so it is still a hidden gem uptown." 

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