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Your best friend: the gal who is always there for you no matter what, through every career downturn, break up and loss. 

And while we know friendships go through their ups and downs, the ones we share with the ladies in our life are among some of the very most important.

It seems that mostly women agree that they can trust their besties more than their significant others. 

In a recent survey by Peter Mark, 88% of women have told their best friend something they wouldn’t tell their partner – so the trust is real. 

Potentially, the things they tell their bestie could be about their signifiant other, because who hasn't had a good moan to their best friend about their partner's less than palatable habits? 

52% of the people surveyed are in touch with their best friend everyday, and honestly that is stunning.

So where did you meet your best friend? The most popular place to meet your ride or die is school, but and 10% say they met their now lifelong pal through another friend.

Another 14% say they met their bestie at work, and 63% have a work wife and 22% say they confess more to their work wife than their other friends. 

However, like all relationships not everything is a bed of roses all the time.

Over half (53%) admit to falling out with their friend on occasion with a difference of opinion (39%) cited as the main reason for friendship fights.

16% say they get irked when their friend doesn’t respond to a call or a text quickly enough while 10% saying not being included in plans is likely to cause ructions.

Luckily, Galentines Day is a time to celebrate female friendship – so we will choose not to be mad at the most important member of our girl gang. 

If you fancy getting a bouncy blow day together, Peter Mark is offering 10% off giftcards purchased online using the code LOVE10%OFF at www.petermark.ie.



We are seriously beginning to think that Taylor and her girl squad are planning on taking over the world and we are starting to get a little worried. 

Taylor has claimed pretty much every celebrity every as her BFF while performing all over the world as part of her 1989 World Tour and last night she was pictured with quite a few of them. 

She showed up on the red carpet for the VMAs with some of her pals in tow, including Cara Deleveinge, Gigi Hadid, Karlie Kloss and the rest of the cast for her music video Bad Blood. 

Taylor, who was nominated for nine awards, scooped four of the coveted trophies last night including two awards for Blank Space and two for Bad Blood

The singer went on stage to accept the Video of The Year award for Bad Blood while joined by her girl squad and her collaborator Kendrick Lamar.

Aside from just winning awards, Taylor presented them too, giving Kanye West the Michael Jackson Video Vanguard Award to honour his career to date. 

Back in 2009 when Taylor won an award over Beyoncé, Kanye stormed to the stage to tell her that Queen Bey should have won. This year, Kanye pretended to run on stage during her acceptance speech before sitting back down again and pretending to take a nap. 

Kanye then went on to give an 11 minute speech during which he announced that he is going to run for president in the year 2020. 

Here is the full list of awards from last night:

Best Rock Video: Fall Out Boy, Uma Thurman

Best Pop Video: Taylor Swift, Blank Space

Best Male Video: Mark Ronson featuring Bruno Mars, Uptown Funk

Best Hip-Hop Video: Nicki Minaj, Anaconda

Best Female Video: Taylor Swift, Blank Space

Best Video With a Social Message: Big Sean featuring Kanye West & John Legend,One Man Can Change the World

Song of the Summer: 5 Seconds of Summer, She's Kinda Hot

Best Collaboration: Taylor Swift ft. Kendrick Lamar, Bad Blood

Best Direction: Kendrick Lamar, Alright (Colin Tilley & the Little Homies)

Best Choreography: OK Go, I Won’t Let You Down (OK Go, air:man and Mori Harano)

Best Cinematography: Flying Lotus feat. Kendrick Lamar, Never Catch Me (Larkin Sieple)

Best Art Direction: Snoop Dogg, So Many Pros (François Rousselet, Jason Fijal)

Best Editing: Beyoncé, 7/11 (Beyoncé, Ed Burke, Jonathan Wing)

Best Visual Effects: Skrillex and Diplo feat. Justin Bieber, Where Are U Now (Brewer, Gloria FX, and Max Chyzhevskyy)

Artist to Watch: Fetty Wap

Video of the Year: Taylor Swift featuring Kendrick Lamar, Bad Blood

Michael Jackson Video Vanguard Award: Kanye West



Every girl knows that a solid best friend is like gold – once you've found her you should hold onto her forver!

Just like we'd do anything for our BFFs, we know they'll always be there for us too.

Here are just a few reasons you'd know be lost without your best pal…

1. You two talk so often you pretty much have your own language at this stage
Other people can try to understand, but they never will.

2. She's the first person you call/text/WhatsApp when something happens
"He just held the door open for me, and we maintained eye contact for at LEAST half a second so that has to mean something, right?"

3. You always have someone to laugh with…even over the tiny things
In-jokes are the best kind of jokes.

4. She knows everything, even the bad parts, and she still thinks you're fab
'Cos that's how best friends roll.

5. You two can be as uncool as you like together and neither of you care
"Wanna watch Frozen again instead of going out tonight?" "YUP."

6. Insulting each other ALL the time is just expected
"Ugh, you're such a ride in that dress, I hate you."

7. She's there when you're in need of a wingman/someone to get hella drunk with

8. Whatever the problem, she's got your back… and you have hers, too.