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An advert, which was condemned by magazine readers for featuring an 'unhealthily thin' model, has been banned in the UK.

The image, which appeared in Conde Nast Traveller magazine, was subject to criticism after readers deemed the woman's appearance unhealthy – an accusation which the magazine refuted, insisting the model was naturally slim and in proportion.

However, the magazine's sister publication, Glamour, acknowledged the complaints, and the UK's Advertising Standards Authority ruled that the ad would not be permitted to appear again in its current form.

Issuing a statement on the matter, the ASA confirmed: "We acknowledged that the ad was for a travel magazine and that its focus was not supposed to be on the model or her clothes, however, we considered that the model was the focal point of the image."

"Therefore, we concluded that the ad made the model look unhealthily thin and that the ad was irresponsible."

Conde Nast Publications have been advised to ensure that future ads are 'prepared responsibly'.

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In January, a billboard appeared in a number of locations in Northern Ireland.

The anti-abortion sentiment of the billboard prompted numerous complaints to the British Advertising Standards Authority.

'100,000 people are alive today because of our laws on abortion. Why change that?' reads the ad, ran by pro-life lobby group Both Lives Matter.

However, today the British Advertising Standards Authority has rejected the complaints after ruling that the advertisement was not misleading and not in breach of its code.

14 complaints were filed against the billboards. 

The complaints claimed that the billboards sentiment was misleading. 

'On balance, we concluded that the evidence indicated that there was a reasonable probability that around 100,000 people were alive in Northern Ireland today who would have otherwise been aborted had it been legal to do so,' reads an ASA statement, according to the Irish Examiner.

'Because we considered that readers would understand the figure to represent an estimate, we concluded that the claim was unlikely to materially mislead readers.'

The estimated calculation was made by the anti-abortion group. 

Feature image: Both Lives Matter

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Urban Outfitters have found themselves in the midst of controversy once again over an advert that has been branded ‘harmful’ by The Advertising Standards Authority.

The advert, for a pair of underwear, features a model who – according to the ASA – was irresponsibly skinny: "We considered that the model was very thin, and noted, in particular, that there was a significant gap between the model’s things, and that her thighs and knees were a similar width.”

While Urban Outfitters denied that the model used was underweight, the ASA maintained that the model’s image could prove harmful to their target audience of teenagers: “We understood that Urban Outfitters’ target market was young people and consider that using a noticeably underweight model was likely to impress upon that audience that the image was representative of the people who might wear Urban Outfitters’ clothing, and as something to aspire to. We therefore concluded that the ad was irresponsible.”

Urban Outfitters also stated that the model used in the image had been employed from "one of the UK's most successful and well-respected agencies."

This isn’t the first time the high street store has found itself in hot water. Not long ago, they were forced to apologise for a jumper which featured what appeared to be blood specks. In an unfortunate turn of events, the jumper also held the logo of Kent State University, where four students were tragically shot in 1970. 

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