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An advert, which was condemned by magazine readers for featuring an 'unhealthily thin' model, has been banned in the UK.

The image, which appeared in Conde Nast Traveller magazine, was subject to criticism after readers deemed the woman's appearance unhealthy – an accusation which the magazine refuted, insisting the model was naturally slim and in proportion.

However, the magazine's sister publication, Glamour, acknowledged the complaints, and the UK's Advertising Standards Authority ruled that the ad would not be permitted to appear again in its current form.

Issuing a statement on the matter, the ASA confirmed: "We acknowledged that the ad was for a travel magazine and that its focus was not supposed to be on the model or her clothes, however, we considered that the model was the focal point of the image."

"Therefore, we concluded that the ad made the model look unhealthily thin and that the ad was irresponsible."

Conde Nast Publications have been advised to ensure that future ads are 'prepared responsibly'.

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Sarah Jane Dunne is a Trinity college graduate and a qualified English and Religion secondary school teacher, not to mention a former winner of Miss Trinity College. She will be the first Irish traveller to bring her beauty pageant experience to a national level, when she competes in the Miss Ireland competition this year.

Sarah Jane says she hasn’t experienced any negative attention due to her traveller background: “It comes up in conversation sometimes, but I think it’s a positive thing for most people to see someone put on a platform, who would normally be associated with a particular, stereotypical image.”

Though originally from Co. Clare, the Irish beauty has been living in Kilkenny for over a year: “It’s an honour to be taking part in the Miss Ireland contest on behalf of Kilkenny and on behalf of the Traveller community.

“I believe that being chosen for the competition is a very positive signal for any minority group in the country that it can be accepted into the mainstream.”

Good luck, Sarah!

sarah jane

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