Our love affair with Instagram might be coming to a terrible end


We love Instagram, and we're definitely not the only ones, because of late the photo-sharing app has hit a massive milestone of 400 million active monthly users.

As with all of our favourite things, it was only going to be a matter of time before something came along and ruined it for us all. We thought that Instagram had escaped the fate of so many others before it. Unfortunately, we were all wrong.

The latest feature to hit the app means that sponsored posts are now going to be making appearances in your feed.

Each advertisement will have a ‘Sponsored’ label to let you know that it is not part of your usual viewing schedule. You will be given the option to tap to hide any ads which don’t appeal to you.

This just means that the people behind the scenes at Instagram are then able to tailor the sponsored content which appears on your feed to that which you might be more interested in.

“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favourite brands.”


I don't always drink tea, but when I do, it's @lyfe_tea

A photo posted by Scott Disick (@letthelordbewithyou) on

This is the first time that the free-to-download app has made moves to try and introduce official sponsored content on the app. Meanwhile celebs have been using the app to promote certain products by using the hashtags #spon or #sponsored.

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